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VIRTUAL EXECUTIVE BRIEFING
DATE
Thursday, October 8th
TIME
8:30am PT/ 11:30am ET/ 17:30 CET
LOCATION
Virtual
AI is fundamentally changing how people discover, interpret and trust information about companies.
For reputation leaders, this means your corporate narrative is no longer shaped solely by your website, media coverage, or social channels. AI platforms are increasingly becoming a new layer of the media ecosystem, synthesizing information from across the web and shaping the first impression stakeholders form about your organization.
But there’s a critical question: Does the story AI tells about your company actually reflect what your stakeholders believe?
We’re bringing together a select group of senior Communications Marketing, Brand, PR, and Corporate Affairs leaders for an executive discussion on this topic and what AI means for the future of Communications.
Fill out the form to register your interest.
Every comms function is scrambling to manage what AI says about them. Hear why that instinct is aimed at the wrong target, and why you should stop treating a chatbot like a constituency.
Would your own employees, customers or investors recognize the company AI describes? Our data shows that what leading LLMs “think” of a company doesn’t always match its reputation among the people who matter most. Hear why that gap matters, and what to do about it.
Every hour spent perfecting your AI narrative is an hour not spent with the people who choose to buy your products, support you, work for you, invest their money, or walk away. Is your comms function optimizing for the right audience?
Agents replacing analysts; AI “slop” and misinformation in your name; the environmental cost of the infrastructure behind it all. Is your own use of AI already reshaping your reputation before you’ve said a single word about it publicly?
As AI-generated content and AI-driven decisions become the default, does visible human judgment become the new mark of credibility, or does “a human made this” become just another empty claim? We’ll explore both sides of the argument.
If you’re still counting mentions and reach, you may be measuring a reputation that no longer exists. We’ll reveal what actually needs to be on the dashboard right now.
This will be a private, discussion-driven executive session focused on the questions and challenges leaders are confronting now.
Caliber is the world’s leading stakeholder intelligence company, helping organizations understand and manage the perceptions of the people who shape their success. With 6M+ stakeholder interviews across 50+ countries and 3,000+ companies monitored, Caliber supports senior leaders in connecting communications, reputation, and engagement to measurable outcomes.
SESSION MODERATORS
