The Most Trusted & Liked Companies in the United States — 2026

Caliber's annual US Fortune 30 reputation ranking

Trust is one of the strongest predictors of stakeholder behavior. It drives support in good times and protects reputation when companies come under pressure.

This ranking shows which of the largest listed companies in the United States lead on trust and likability in 2026. But this year, it goes further.

This year’s ranking covers:
 
  • Most Trusted & Liked — Overall scores across all stakeholder groups, not just consumers
  • Most Volatile — Companies with the widest perception swings in 2025, signaling reputational instability
  • Most Stable — Companies with the most consistent scores, indicating durable stakeholder confidence
  • Biggest Turnarounds — Companies that recovered most from their lowest score in 2025 to Q4
  • And for the first time: trust, media, and markets — together
 

Download the full 2026 benchmark See the rankings, the volatility data, and what the relationship between trust, media, and share price reveals about reputation in 2026.

What is the Trust & Like Score (TLS)?

The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:

  • Trust: “Is this a company I trust?”

  • Likeability: “Is this a company I like?”

Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.

The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.

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Top 10 Most Trusted & Liked Companies in the United States in 2026

Caliber’s stakeholder intelligence platform tracks, in real time, public perceptions of the 30 largest and most visible companies in the Fortune 500. Companies are selected based on turnover, headcount, historical presence, and general public familiarity. Here are the Top 10.

Rank
Company
TLS 2026
1
Costco
79
2
The Home Depot
77
3
UPS
77
4
Amazon
76
5
Lowe’s
76
6
Kroger
75
7
FedEx
74
8
Dell Technologies
73
9
Walmart
72
10
Microsoft
72

How trust and likeability moved across the US Fortune 30 this year

This chart shows the monthly average Trust & Like Score for the US Fortune Top 30 from Jan–Dec 2025. Use it as a benchmark to see when the overall stakeholder confidence strengthened or weakened and which companies outperformed the index over time.

Want to understand why your score looks the way it does?

The ranking is the starting point. With Caliber, you can pinpoint what is driving trust and sentiment by:

  • stakeholder segment (customers, employees, investors, public)

  • topic drivers (leadership, ESG, products, governance, innovation)

  • time period (before/after key events)

  • competitive benchmarking across the U.S. and other markets

Fill out the form below to talk to our stakeholder intelligence experts