How to Win the War for Talent

You’re competing for talent in a market that’s more volatile, more fragmented, and more demanding than it has ever been.

Nearly one in three people globally is likely to look for a new job in the next 12 months. Very few of them have your company on their shortlist. And the reasons why have little to do with your compensation package.

The Caliber Talent 360 Report shows what it actually takes to win.

How to Win the War for Talent draws on interviews with:

Nearly 5,000 individuals aged 18–45

Across Germany, Italy, and the United States

Segmented by employment status, field, and profession — with a particular focus on STEM talent

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Respondents

Companies

Countries

What's Inside

How dynamic is the job market right now — and is your employer brand keeping pace?
Where are people actually looking for jobs — and are you visible in the right places?
What kind of company do people want to work for — and how does that vary by audience, country, and career stage?
What actually drives employer attractiveness — and why are most companies investing in the wrong things?

How does the Awareness-Familiarity Gap predict who wins the war for talent?
Which companies are winning the competition for STEM talent — and what are they doing differently?
How are AI chatbots reshaping how candidates discover and evaluate potential employers?
Which companies lead the employer brand rankings in Germany, Italy, and the US — and what can every company learn from the outliers?

What Makes This Report Different

Employer brand intelligence built for the way talent decisions actually work:

Continuous, Real-Time Data: Talent 360 tracks perceptions as they shift — not once a year, but always on.

Segment-Specific Insight: Students, professionals, and job seekers think differently. So do STEM, business, and humanities audiences. This report shows you how.

Drivers, Not Just Rankings: Understand why candidates choose one employer over another — and which levers move the needle.

AI-Era Intelligence: The first Caliber talent report to include data on how AI chatbots are influencing employer perception — and what companies need to do about it.

Who It’s For

Designed for the people making decisions where talent is on the line:

CHROs competing for the best people

Talent acquisition leaders reducing time to hire

Employer brand managers building long-term pipeline

CEOs who know that the war for talent is a strategic priority

Communications leaders managing reputation across all stakeholder groups

About the Authors

The report was written by Caliber’s employer brand and stakeholder intelligence experts, drawing on continuous data from nearly 5,000 respondents and Caliber’s broader platform tracking over 6,000 companies in 40+ countries.

Shahar Silbershatz

CEO & Co-Founder, Caliber

Niko Mamula

VP North America, Account Management & Advisory, Caliber

Michele Tesoro-Tess

Chief Customer & Strategy Officer, Caliber

"Most companies are spending significant resources trying to attract talent they don't fully understand, through channels they haven't optimised, with messages that don't land. This report is designed to change that."

Shahar Silbershatz, CEO & Co-Founder, Caliber