There’s ample proof that stakeholder behavior is linked to the degree to which people trust and like a company.
The Trust & Like Score is, therefore, the chief element we use to measure the strength of a company’s brand and reputation.
The results are based on Caliber’s real-time tracking study that measures public perceptions of the DAX40 companies in Germany on a daily basis.
The 2022 full-year results are based on more than 76 000 evaluations representing the German population.
Submit the form below to download the ranking:
The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:
Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”
Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.
The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.
Caliber experts can help you go beyond the ranking to understand the “why”—by breaking results down by stakeholder groups, tracking changes over time, and identifying which reputation drivers are strengthening or weakening perceptions in your market.
Book a demo to see how we can help you:
Understand what drives shifts in trust and likeability
Benchmark against peers and track momentum over time
Analyse perceptions across stakeholder segments
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