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Caliber’s Trust & Like Score Rankings provide a consistent, year-over-year benchmark of stakeholder trust and support. Published annually across 11 markets, they help communications leaders compare performance within each national index and track long-term shifts in trust.
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Trusted by leading global brands across 30+ markets
Published rankings vary by market, and historical coverage is longer in some countries than others. If a specific year isn’t listed, it doesn’t necessarily mean the data isn’t available—we may still have underlying tracking data for that period.
Contact us to discuss what’s available for your market and time period.
The Trust & Like Score is Caliber’s primary indicator of stakeholder support. It captures the degree to which stakeholders trust and like a company — one of the strongest predictors of supportive behaviors such as advocacy, preference, and choice.
Unlike perception snapshots or periodic surveys, the Trust & Like Score is derived from continuous, real-time tracking of stakeholder perceptions, ensuring that rankings reflect how trust evolves in response to business decisions, communications, and external events.
For chief communications officers and corporate affairs teams, trust is not an abstract concept — it is a strategic asset.
The Trust & Like Score Rankings help you to:
Benchmark the Trust & Like Score against peers and competitors within your market
Measure reputation over time, not just at a single point
Identify leaders and laggards in stakeholder trust across industries and indices
Support strategic narratives with independent, data-driven evidence
Move beyond metrics to understand how stakeholders actually feel — and how they are likely to behave
All Trust & Like Score Rankings are powered by Caliber’s Stakeholder Intelligence Platform, which continuously captures stakeholder perceptions across markets and audiences.
By combining always-on data collection with a robust, consistent measurement framework, the rankings are based on current stakeholder sentiment rather than retrospective opinion polls.
This continuous intelligence foundation ensures that Caliber’s rankings are not only credible, but actionable — enabling communications leaders to track trust performance, identify shifts early, and respond with confidence.
