There’s ample proof that stakeholder behavior is linked to the degree to which people trust and like a company. The Trust & Like Score is, therefore, the chief element we use to measure the strength of a company’s brand and reputation.
The rankings presented here are derived from Caliber’s real-time tracking study, which assesses the public perceptions of some of the largest companies in Brazil daily. The study incorporates 25,230 responses, representing a diverse sample of the Brazilian population.
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Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
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