THE INSIGHT HUB 

Bridging the Human vs. Machine Reputation Gap​

People now ask chatbots about your company. What the chatbots say and what your stakeholders actually believe are not always the same. Learn how to see the gap, and how to track it for your own brand.

Free. Virtual. No preparation needed.

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Your company now has two reputations

One lives with your stakeholders. The other lives in AI chatbots. Our new research brief measures both for 30 large companies, and shows where they disagree.

What you’ll learn

Where stakeholders and AI chatbots disagree, and why

Which chatbots are kindest and harshest about companies

Seven actions for communication leaders

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ABOUT THIS HUB

One place to follow how AI is changing stakeholder trust

AI now shapes what people hear about your company. This hub brings together Caliber's thinking on what that means: Shahar's articles, our webinar recording and our executive events. Caliber has measured how stakeholders perceive companies every day since 2016. That record is the benchmark AI answers should be checked against.

AI is a new audience

More and more people ask a chatbot about your company before they ask you. Its answer shapes the first impression.

AI has a long memory

What a model learned about you can stay in its answers long after the story is over.

Sentiment is not trust

AI sentiment and stakeholder trust can point in different directions. Checking a few chatbot answers by hand will not show you that.

LATEST THINKING

Latest thinking on AI and stakeholder trust

Shahar Silbershatz writes about the gap between what AI says about companies and what their stakeholders actually think. New articles appear here as they are published.

WEBINAR RECORDING

How AI is reshaping corporate narrative, search and stakeholder trust

Missed it live? Watch the full session with Shahar Silbershatz and Greg Snapper on what AI changes for corporate narrative, search and stakeholder trust.

Watch the webinar

FREE. 30 MINUTES. VIRTUAL.

See what AI says about your company

Book a walkthrough of your data in the Caliber platform. If we do not track your company yet, we show you benchmarks for your industry.

Your company or benchmarks, not a generic demo

AI sentiment and stakeholder trust, side by side

Findings that are not published anywhere

Book your walkthrough

Takes under a minute. We take it from there.