JUST OUT: Discover the Most Trusted & Liked Brands in 2026

The Most Trusted & Liked Companies in the United Kingdom — 2026

Caliber's annual FTSE 30 reputation ranking

Trust is one of the strongest predictors of stakeholder behavior. It drives support in good times and protects reputation when companies come under pressure.

This ranking shows which of the largest listed companies in the United Kingdom lead on trust and likability in 2026. But this year, it goes further.

This year’s ranking covers:

Most Trusted & Liked — Overall scores across all stakeholder groups, not just consumers
Most Volatile — Companies with the widest perception swings in 2025, signaling reputational instability
Most Stable — Companies with the most consistent scores, indicating durable stakeholder confidence
Biggest Turnarounds — Companies that recovered most from their lowest score in 2025 to Q4
And for the first time: trust, media, and markets — together

Download the full 2026 benchmark See the rankings, the volatility data, and what the relationship between trust, media, and share price reveals about reputation in 2026.

What is the Trust & Like Score (TLS)?

The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:

Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”

Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.

The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.

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Top 10 Most Trusted & Liked Companies in the UK in 2026

Caliber’s stakeholder intelligence platform tracks, in real time, public perceptions of the 30 largest and most visible companies in the FTSE 100 Index. Companies are selected based on turnover, headcount, historical presence, and general public familiarity. Here are the Top 10.

Rank	Company	TLS 2026
1	Associated British Foods	74
2	Rolls-Royce Holdings	71
3	Standard Chartered	71
4	Next	71
5	InterContinental Hotels Group	70
6	TESCO	69
7	Aviva	68
8	Admiral Group	68
9	Sage Group	67
10	Experian	67

How trust and likeability moved across the UK FTSE 30 this year

This chart shows the monthly average Trust & Like Score for the UK FTSE Top 30 from Jan–Dec 2025. Use it as a benchmark to see when the overall stakeholder confidence strengthened or weakened and which companies outperformed the index over time.