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There’s ample proof that stakeholder behavior is linked to the degree to which people trust and like a company.
The Trust & Like Score is, therefore, the chief element we use to measure the strength of a company’s brand and reputation.
The rankings presented here are derived from Caliber’s real-time tracking study, which assesses the public perceptions of companies listed on the CAC 40 Index daily.
The study incorporates 25,446 responses, representing a diverse sample of the German population.
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| Rank ⇅ | Company ⇅ | TLS 2023 ⇅ | TLS 2024 ⇅ | +/- ⇅ |
|---|---|---|---|---|
| 1 | Adidas | 75 | 73 | ▼ -2 |
| 2 | Siemens | 70 | 71 | ▲ +1 |
| 3 | Siemens Healthineers | 71 | 70 | ▼ -1 |
| 4 | Mercedes-Benz Group | 68 | 70 | ▲ +2 |
| 5 | Heidelberg Materials* | 66 | 69 | ▲ +3 |
| 6 | Siemens Energy | 66 | 69 | ▲ +3 |
| 7 | Henkel | 69 | 69 | — 0 |
| 8 | BMW | 68 | 69 | ▲ +1 |
| 9 | MTU Aero Engines* | 66 | 68 | ▲ +2 |
| 10 | Daimler Truck | 70 | 68 | ▼ -2 |
| 11 | SAP | 68 | 68 | — 0 |
| 12 | Deutsche Post | 69 | 68 | ▼ -1 |
| 13 | Qiagen* | 68 | 67 | ▼ -1 |
| 14 | Covestro* | 66 | 67 | ▲ +1 |
| 15 | Sartorius* | 68 | 67 | ▼ -1 |
| 16 | Airbus | 68 | 67 | ▼ -1 |
| 17 | Porsche AG | 67 | 67 | — 0 |
| 18 | Zalando | 68 | 67 | ▼ -1 |
| 19 | Brenntag* | 66 | 66 | — 0 |
| 20 | Symrise* | 68 | 66 | ▼ -2 |
| 21 | Hannover Re* | 66 | 66 | — 0 |
| 22 | Munich Re* | 66 | 66 | — 0 |
| 23 | Fresenius | 65 | 66 | ▲ +1 |
| 24 | Porsche Automobil Holding SE | 68 | 66 | ▼ -2 |
| 25 | Merck KGaA* | 63 | 65 | ▲ +2 |
| 26 | Infineon Technologies | 66 | 65 | ▼ -1 |
| 27 | Beiersdorf | 63 | 65 | ▲ +2 |
| 28 | Continental | 65 | 65 | — 0 |
| 29 | Volkswagen Group | 63 | 64 | ▲ +1 |
| 30 | Deutsche Telekom | 64 | 64 | — 0 |
| 31 | Deutsche Börse | 60 | 63 | ▲ +3 |
| 32 | Bayer | 57 | 62 | ▲ +5 |
| 33 | Allianz | 64 | 62 | ▼ -2 |
| 34 | BASF | 63 | 61 | ▼ -2 |
| 35 | Commerzbank | 56 | 61 | ▲ +5 |
| 36 | E.ON | 58 | 59 | ▲ +1 |
| 37 | RWE | 56 | 58 | ▲ +2 |
| 38 | Deutsche Bank | 54 | 56 | ▲ +2 |
| 39 | Rheinmetall | 59 | 55 | ▼ -4 |
| 40 | Vonovia | 43 | 45 | ▲ +2 |
*Companies marked with an asterisk had a familiarity rate below 15% among the general public. Their scores are still shown in the ranking but may reflect a smaller, more specialist respondent base rather than broad public opinion.
Trusted by leading global brands across 30+ markets
The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:
Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”
Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.
The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.
Caliber experts can help you go beyond the ranking to understand the “why”—by breaking results down by stakeholder groups, tracking changes over time, and identifying which reputation drivers are strengthening or weakening perceptions in your market.
Book a demo to see how we can help you:
Understand what drives shifts in trust and likeability
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