There’s ample proof that stakeholder behavior is linked to the degree to which people trust and like a company.
The Trust & Like Score is, therefore, the chief element we use to measure the strength of a company’s brand and reputation.
The results are based on Caliber’s real-time tracking study that measures public perceptions of the SMI20 companies in Switzerland on a daily basis.
The 2022 full-year results are based on approx. 8,300 evaluations representing the Swiss population.
Submit the form below to download the ranking:
The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:
Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”
Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.
The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.
The ranking is the starting point. With Caliber, you can pinpoint what is driving trust and sentiment by:
stakeholder segment (customers, employees, investors, public)
topic drivers (leadership, ESG, products, governance, innovation)
time period (before/after key events)
competitive benchmarking
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