Amid growing competition for top-tier talent, a strong reputation is a powerful advantage. Caliber’s annual Employer Attractiveness Ranking reveals which of the **30 largest and most visible FTSE 100 companies are leading the way — based on real-time insights from the people who matter most: their stakeholders.
The Employer Attractiveness Score reflects the share of people familiar with a company who say they’d be very likely to consider it as a place to work — based on a 7-point scale, counting only top ratings (6–7).
**FTSE 30 Index refers to the 30 largest & most visible brands in the FTSE 100 Index in the UK.
Rank | Company | 2024 | 2025 |
|---|---|---|---|
1 |  | 45% | 44% |
2 |  | 35% | 42% |
3 |  | 45% | 38% |
4 |  | 36% | 37% |
5 |  | 43% | 34% |
6 |  | 29% | 33% |
7 |  | 35% | 33% |
8 |  | 24% | 31% |
9 |  | 40% | 31% |
10 |  | 35% | 30% |
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
Amid growing competition for top-tier talent, a strong reputation is a powerful advantage. Caliber’s annual Employer Attractiveness Ranking reveals which of the **30 largest and most visible FTSE 100 companies are leading the way — based on real-time insights from the people who matter most: their stakeholders.
Rank | Company | 2024 | 2025 |
|---|---|---|---|
1 | | 45% | 44% |
2 | | 35% | 42% |
3 | | 45% | 38% |
4 | | 36% | 37% |
5 | | 43% | 34% |
6 | | 29% | 33% |
7 | | 35% | 33% |
8 | | 24% | 31% |
9 | | 40% | 31% |
10 | | 35% | 30% |
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
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