Amid growing competition for top-tier talent, a strong reputation is a powerful advantage. Caliber’s annual Employer Attractiveness Ranking reveals which of the **30 largest and most visible FTSE 100 companies are leading the way — based on real-time insights from the people who matter most: their stakeholders.
Download the full ranking
The Employer Attractiveness Score reflects the share of people familiar with a company who say they’d be very likely to consider it as a place to work — based on a 7-point scale, counting only top ratings (6–7).
**FTSE 30 Index refers to the 30 largest & most visible brands in the FTSE 100 Index in the UK.
Rank | Company | 2024 | 2025 |
|---|---|---|---|
1 |  | 45% | 44% |
2 |  | 35% | 42% |
3 |  | 45% | 38% |
4 |  | 36% | 37% |
5 |  | 43% | 34% |
6 |  | 29% | 33% |
7 |  | 35% | 33% |
8 |  | 24% | 31% |
9 |  | 40% | 31% |
10 |  | 35% | 30% |
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
