Targeted intelligence. Strategic edge.
Caliber Focus is a brand tracker uniquely designed for exploring specific audiences, issues, or questions in depth — perfect for critical initiatives where precision matters
Trusted by leading global brands across 30+ markets
Focus your brand tracker on a single audience — customers for product strategy, employees for retention, talent for hiring — and discover what drives perceptions, decisions, and loyalty.
Customize the brand tracker to address your challenges — from brand positioning and talent drives to ESG messaging and leadership transitions — and gather unprecedented insights.
Drill into brand health tracking, brand perception analytics, and behavioral triggers with the precision your brand tracker provides — so you can act with confidence, backed by boadroom-ready insights.
Together, these features make Caliber Focus the top brand tracker for understanding specific stakeholders.
Teams using Caliber Focus report faster alignment, better cross-functional clarity, and more confident, data-backed decisions.
Use targeted intelligence to guide product launches, brand repositioning, ESG initiatives, and employee engagement drives — with depth and precision.
Understand what your specific stakeholder segment cares about most and respond in the moments that matter — increasing loyalty, reducing churn, and strengthening critical relationships.
Connect brand insights directly to business metrics: revenue growth in key segments, retention of critical talent, investor confidence among ESG funds, or regulatory approval success.
Stop waiting weeks for custom research. Configure your brand tracker to get the answers you need today to make smarter decisions tomorrow.
From crisis management to employee engagement, explore how different functions across your business can use Caliber Focus to manage specific challenges.
Master critical stakeholder moments with precision
Prove credibility with audiences that matter most
Win critical talent segments with targeted insights
Build strategies for critical customer segments
Many organizations use both — Stakeholder 360 for ongoing stakeholder intelligence, Caliber Focus when specific initiatives require deeper insight into a critical audience.
Join the companies already using Caliber Focus to understand specific stakeholder groups.
Trusted by the world’s leading companies to understand the people who shape their success.
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Brand tracking continuously measures how stakeholders perceive and engage with your brand. Caliber’s model combines rational perceptions (Reputation), attitudinal metrics (Brand), and emotional response (Trust & Like) to predict behavior.
Brand tracking helps you understand how communication, crises, and market events shape brand perception. Caliber connects perception data to stakeholder behavior, ROI, and loyalty.
Traditional brand trackers from Ipsos or Kantar can range from €100,000 to €500,000+ annually, depending on scope and markets. Caliber’s real-time tracker offers a continuous, automated, and far more affordable alternative — typically a fraction of legacy providers’ cost — with global coverage and unlimited user access.
For enterprise reputation management, Caliber stands out with real-time stakeholder intelligence. While Morning Consult and YouGov specialize in consumer sentiment, Caliber integrates emotional, rational, and behavioral metrics across audiences — making it ideal for CCOs and corporate brands.
Caliber offers automated dashboards, exportable visuals, and support for custom insight reports. Generate CSVs or PDFs, or request tailored summaries for leadership.
Use a consistent, real-time framework across markets. Caliber enables multi-market tracking through the Map View, showing global Trust & Like Scores and regional variation. Segment results by stakeholder type, demographics, or geography for local activation.
Discover how a global financial company used Caliber’s real-time stakeholder intelligence to track brand awareness and communication effectiveness across key audiences.
