Targeted intelligence. Strategic edge.
Caliber Focus is a brand tracker uniquely designed for exploring specific audiences, issues, or questions in depth — perfect for critical initiatives where precision matters
Trusted by leading global brands across 30+ markets
Focus your brand tracker on a single audience — customers for product strategy, employees for retention, talent for hiring — and discover what drives perceptions, decisions, and loyalty.
Customize the brand tracker to address your challenges — from brand positioning and talent drives to ESG messaging and leadership transitions — and gather unprecedented insights.
Drill into brand health tracking, brand perception analytics, and behavioral triggers with the precision your brand tracker provides — so you can act with confidence, backed by boadroom-ready insights.
Together, these features make Caliber Focus the top brand tracker for understanding specific stakeholders.
Teams using Caliber Focus report faster alignment, better cross-functional clarity, and more confident, data-backed decisions.
Use targeted intelligence to guide product launches, brand repositioning, ESG initiatives, and employee engagement drives — with depth and precision.
Understand what your specific stakeholder segment cares about most and respond in the moments that matter — increasing loyalty, reducing churn, and strengthening critical relationships.
Connect brand insights directly to business metrics: revenue growth in key segments, retention of critical talent, investor confidence among ESG funds, or regulatory approval success.
Stop waiting weeks for custom research. Configure your brand tracker to get the answers you need today to make smarter decisions tomorrow.
From crisis management to employee engagement, explore how different functions across your business can use Caliber Focus to manage specific challenges.
Master critical stakeholder moments with precision
Prove credibility with audiences that matter most
Win critical talent segments with targeted insights
Build strategies for critical customer segments
Many organizations use both — Stakeholder 360 for ongoing stakeholder intelligence, Caliber Focus when specific initiatives require deeper insight into a critical audience.
Join the companies already using Caliber Focus to understand specific stakeholder groups.
“Having access to real-time stakeholder perceptions is something that every company needs to inform their decision-making. Caliber’s user-friendly platform provides insights for Comms teams that want to understand the immediate and long-term impact of their efforts on perceptions of their company and is a helpful tool in shaping comms strategy as well.”
“With Caliber’s Real Time Tracker (RTT), you always know the vitality of your corporate brand. It offers a user-friendly interface and proves to be a cost-effective solution. The Caliber team demonstrates a proactive approach, delivering benchmark reports and industry best practices. It is always a pleasure to collaborate with the talented professionals at Caliber.”
“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’
"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."
“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’
“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“
“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”
“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”
“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”
"Caliber's customized questions tailored to E.ON gave us a clear picture of how we are perceived by different stakeholder groups in the market. We also gained a better understanding on the competitive context and how certain initiatives influence the perception of the public."
“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”
“The RTT enables us to measure Henkel’s reputation and impact of our communication in real-time and benchmarked against competitors to ultimately strengthen and protect our corporate brand and reputation.”
Trusted by the world’s leading companies to understand the people who shape their success.
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Brand tracking continuously measures how stakeholders perceive and engage with your brand. Caliber’s model combines rational perceptions (Reputation), attitudinal metrics (Brand), and emotional response (Trust & Like) to predict behavior.
Brand tracking helps you understand how communication, crises, and market events shape brand perception. Caliber connects perception data to stakeholder behavior, ROI, and loyalty.
Traditional brand trackers from Ipsos or Kantar can range from €100,000 to €500,000+ annually, depending on scope and markets. Caliber’s real-time tracker offers a continuous, automated, and far more affordable alternative — typically a fraction of legacy providers’ cost — with global coverage and unlimited user access.
For enterprise reputation management, Caliber stands out with real-time stakeholder intelligence. While Morning Consult and YouGov specialize in consumer sentiment, Caliber integrates emotional, rational, and behavioral metrics across audiences — making it ideal for CCOs and corporate brands.
Caliber offers automated dashboards, exportable visuals, and support for custom insight reports. Generate CSVs or PDFs, or request tailored summaries for leadership.
Use a consistent, real-time framework across markets. Caliber enables multi-market tracking through the Map View, showing global Trust & Like Scores and regional variation. Segment results by stakeholder type, demographics, or geography for local activation.
