NEXT-LEVEL STAKEHOLDER TRACKER

Q: What is a stakeholder tracker?

A stakeholder tracker shows you what your most important stakeholders think of your company—today and over time. It measures perceptions such as trust, credibility, and relevance across audiences like customers, employees, investors, regulators, and the public, giving you a clear, objective view of your reputation as it is.

See the full 360°. Proceed with confidence.

Get complete visibility of everyone who determines your success with our flagship stakeholder tracking platform, Stakeholder 360.

Trusted by leading global brands across 30+ markets

Why companies choose Caliber as their 360° stakeholder tracker

Comprehensive stakeholder analytics

Monitor customers, employees, investors, talent, suppliers, and opinion leaders in one unified platform — so you can see how perceptions align or diverge across stakeholder groups.

Global reputation intelligence

Understand perceptions of your brand and reputation across markets and regions with our stakeholder tracker — essential for crisis communications, managing diverse audiences, and making business-critical decisions.

Strategic clarity

Understand how perceptions of your company are evolving across every dimension that matters — from customer trust to investor confidence to talent attraction — and make better decisions that create value across the entire business.

Together, these capabilities make Stakeholder 360 the leading platform for understanding what stakeholders think — and why.

Dive deeper into our stakeholder tracker

Stakeholder 360 provides continuous, real-time intelligence of all stakeholder groups — empowering companies to build trust, protect their brand and reputation, and make smarter business decisions.

Build trust and improve outcomes

Understand what your stakeholders care about most and respond in the moments that matter — increasing loyalty, reducing churn, and strengthening relationships that fuel growth.

Make key decisions with confidence

Use customized stakeholder intelligence to guide corporate communications, ESG strategy, product launches, and crisis responses.

Demonstrate business impact

Connect your data to key performance metrics — like revenue growth, customer retention, employee retention or investor confidence.

Accelerate decision-making

Stop waiting weeks for outdated research reports. Get the data you need today to start making critical decisions tomorrow.

How to use our stakeholder tracker

From determining your crisis response to mapping your ESG strategy, explore how different functions across your business can use Stakeholder 360 to stay ahead.

Communications & PR Teams

Navigate complex stakeholder landscapes with confidence

Crisis management

Use our stakeholder tracker to monitor perception shifts across all audiences during crises — and understand which groups need immediate attention and how messaging lands with different stakeholder groups like employees or customers

Product launch communications

Track how different stakeholder groups respond to announcements in real-time, optimizing messaging for maximum impact across customers, employees, and media

Reputation risk management

Identify emerging threats before they escalate by monitoring sentiment across your complete stakeholder ecosystem

ESG & Sustainability Leaders

Connect ESG initiatives to stakeholder expectations

Materiality assessment

Use your stakeholder tracker to understand which ESG issues matter most to different audiences — from investors caring about climate risk to talent prioritizing DEI

Initiative prioritization

Make confident decisions about where to invest ESG resources based on real stakeholder data, not assumptions

Impact measurement

Track how sustainability efforts influence reputation across customers, investors, employees, and regulators simultaneously

Brand & Marketing Teams

Build brand strategies grounded in stakeholder reality

Brand positioning

Use real-time insights to understand how your brand is perceived across customers, potential customers, and broader opinion leaders

Campaign effectiveness

Measure how marketing initiatives influence perception across different stakeholder groups, connecting brand investment to business outcomes

Competitive intelligence

Track how your reputation compares to competitors across all stakeholder dimensions that drive preference and loyalty

Human Resources & Talent

Win the war for talent with stakeholder intelligence

Employer brand tracking

Monitor how your stakeholder tracker shows you’re perceived as an employer compared to competitors, across different talent segments

Retention strategy

Identify reputation risks that drive employee turnover before they impact your talent pipeline

Culture transformation

Track how internal culture initiatives impact employee sentiment and external employer reputation simultaneously

Which solution is right for your business?

Use Caliber Focus — our next-level brand tracker — when you need to:

Understand one specific audience in depth
Answer a focused strategic question
Make a high-stakes decision about a critical stakeholder segment
Compare your brand perception among a defined audience vs. competitors

Use Stakeholder 360 — our stakeholder tracker — when you need to:

Monitor multiple stakeholder groups simultaneously
Understand how perceptions differ across audiences
Make trade-offs between competing stakeholder priorities
Track your complete reputation ecosystem

Many organizations use both — Stakeholder 360 for ongoing stakeholder intelligence, Caliber Focus when specific initiatives require deeper insight into a critical audience.

Trusted by the world's leading companies

Join the organisations already using Caliber to gather business-critical stakeholder intelligence.

“For a listed company aiming to increase familiarity, reputation is more than a safeguard—it’s a driver of sustainable growth. Data provides the clarity to see how we are truly perceived by our stakeholders and what they expect from us. With real-time stakeholder insights, we can anticipate shifts in attitude before they define the narrative and plan communications with accuracy and foresight. When these insights are translated into clear, intuitive visualizations, they enable a one voice approach, allowing our entire team to act with consistency, confidence, and credibility. This is how we accelerate recognition, earn trust, and build a reputation that reflects the ambition and innovation behind everything we do.”

“Having access to real-time stakeholder perceptions is something that every company needs to inform their decision-making. Caliber’s user-friendly platform provides insights for Comms teams that want to understand the immediate and long-term impact of their efforts on perceptions of their company and is a helpful tool in shaping comms strategy as well.”

“With Caliber’s Stakeholder Intelligence Platform, you always know the vitality of your corporate brand. It offers a user-friendly interface and proves to be a cost-effective solution. The Caliber team demonstrates a proactive approach, delivering benchmark reports and industry best practices. It is always a pleasure to collaborate with the talented professionals at Caliber.”

“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’

"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."

“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’

“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional…Caliber's Stakeholder Intelligence Platform is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“

“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”

“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. Caliber's Stakeholder Intelligence Platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”

“Caliber’s Stakeholder Intelligence Platform is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”

"Caliber's customized questions tailored to E.ON gave us a clear picture of how we are perceived by different stakeholder groups in the market. We also gained a better understanding on the competitive context and how certain initiatives influence the perception of the public."

“The Caliber Stakeholder Intelligence Platform is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”

“Caliber's Stakeholder Intelligence Platform enables us to measure Henkel’s reputation and impact of our communication in real-time and benchmarked against competitors to ultimately strengthen and protect our corporate brand and reputation.”

Ready to see your reputation from every angle with our stakeholder tracker?

Trusted by the world’s leading companies to understand the people who shape their success.

Fill out the form below to talk to our stakeholder intelligence experts

Everything you need to know about stakeholder tracking

What is a stakeholder tracker?

A stakeholder tracker shows you what your most important stakeholders think of your company—today and over time. It measures perceptions such as trust, credibility, and relevance across audiences like customers, employees, investors, regulators, and the public, giving you a clear, objective view of your reputation as it is.

What do stakeholder tracking tools do?

The best tools combine real-time data, stakeholder segmentation, and actionable insights. Caliber stands out for continuously tracking perceptions of brand, reputation, and stakeholder behavior — all in one intuitive dashboard..

Why tracking stakeholder perceptions is important for managing reputation?

Reputation is built on stakeholder perceptions, not assumptions. A stakeholder tracker helps you understand where you stand, what’s changing, and why—so you can spot risks early, respond with confidence, and make decisions based on evidence rather than guesswork.

What is the best strategy to increase stakeholder engagement and trust?

Listen closely and act accordingly. Caliber shows which issues, values, and actions drive trust — so you can align your strategy with stakeholder expectations and build long-term engagement.

Who should use a stakeholder tracker?

A stakeholder tracker is used by communications, corporate affairs, brand, HR, and investor relations teams—especially in organizations where trust, legitimacy, and public confidence matter. It is designed for teams that need reliable insight to guide strategy, manage risk, and strengthen relationships with the audiences that matter most.