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CALIBER STAKEHOLDER INTELLIGENCE SUMMIT 2026

Stakeholder Intelligence nell’era dell’AI

On 16 April in Milan, senior communications and reputation leaders gathered at BPER Headquarters for a 90-minute session on one of the most pressing challenges facing organisations today: managing reputation in an era where AI is reshaping how perceptions form, how narratives spread, and how trust is built or lost.

The summit brought together academic research from IULM University, platform data from Caliber’s 2026 Stakeholder Intelligence Report, and firsthand experience from communications leaders at Amplifon and Nexi — covering everything from the polycrisis environment and consumer pessimism to the familiarity gap, AI exposure data, and the Italy MIB40 Trust & Like ranking.

Submit the form to download the full presentation and explore the data, frameworks, and strategic recommendations from the day.

PHOTOS FROM THE EVENT

KEY TAKEAWAYS

Reputation is no longer an asset you own. It is increasingly co-created externally — shaped in real time by a fragmented ecosystem of media, social platforms, and AI systems your communications team does not control.

AI is already a reputation channel. 36% of Italians encounter AI-generated content about companies — surpassing traditional media reach. Critically, that content is systematically more positive than reality, creating a perception bubble that makes the eventual correction more damaging.

The awareness-familiarity gap is the core strategic risk. Italian FTSE MIB companies average 53% awareness but only 32% familiarity. When others know you but don’t understand you, your narrative is being written by someone else. Closing that gap delivers up to 24 additional reputation points.

The shift from storytelling to crisis management is structural. Communication cycles are faster, more digital, and less controllable. Companies must be built to respond in real time — not just communicate strategically over the long term.

Text-based content is back at the centre. LLMs draw from text, not video or imagery. The new competitive advantage in reputation management is a substantial architecture of structured, factual, text-first content — and the copywriting capability to build it.

Stakeholder Intelligence nell’era dell’AI

CALIBER STAKEHOLDER INTELLIGENCE SUMMIT 2026

In un contesto in cui l’AI sta ridefinendo equilibri di potere, modelli decisionali e dinamiche reputazionali, la fiducia non è più un asset stabile: è una variabile dinamica, esposta, continuamente rimodellata da percezioni in tempo reale.

In questo scenario di profonda trasformazione politica, economica e culturale, le organizzazioni non possono più limitarsi a monitorare la reputazione, la vera differenza competitiva non è solo nei dati, ma nella capacità di interpretarli prima degli altri.

Caliber inaugura a livello globale un nuovo approccio strategico allo Stakeholder Intelligence: un paradigma che integra dati proprietari su Brand e Reputazione, dati da fonti terze quali media, dati di borsa e da altre fonti pubbliche, analisi predittive e comprensione profonda delle dinamiche di percezione tra aziende, settori e stakeholder.

📅 Data: Giovedì 16 Aprile 2026
🕘 Orario: 10:30 – 12:00 (seguito da networking light lunch)
📍 Luogo: Sede BPER, Via Mike Bongiorno, 13, Milano

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WHO WAS ON THE STAGE

Saluti e Benvenuto

Serena Morgagni

Direttore Comunicazione

Introduzione

Elanor Colleoni

Professore Associato Facoltà di Comunicazione

Fare Stakeholder Intelligence nell’era dell’AI

Michele Tesoro-Tess

Chief Customer & Strategy Officer

Panel discussion

L’AI si sta integrando sempre più profondamente nel business, nella società e nei sistemi decisionali. Quando una tecnologia passa dall’essere uno strumento a diventare un’infrastruttura, smette di essere solo un tema IT e diventa un tema di stakeholder management. Modera Michele Tesoro-Tess Chief Customer & Strategy Officer Group Caliber.

Salvatore Ricco

Global Chief Communication Officer

Erika Fattori

Brand & Communication Director

Key learning Group Caliber Stakeholder Intelligence Report 2026

Alessandro Detto

SVP Growth

About Caliber

Caliber is a global stakeholder intelligence platform that helps organisations understand and manage the perceptions of the people who shape their success. With over four million stakeholder interviews conducted across 60+ countries, Caliber supports senior leaders in connecting communications, reputation, and engagement to measurable outcomes.