The Most Trusted & Liked Companies in Germany — 2026

Caliber's annual DAX40 reputation ranking

Trust is one of the strongest predictors of stakeholder behavior. It drives support in good times and protects reputation when companies come under pressure.

This ranking shows which of Germany’s largest listed companies lead on trust and likability in 2026. But this year, it goes further.

This year’s ranking covers:
 
  • Most Trusted & Liked — Overall scores across all stakeholder groups, not just consumers
  • Most Volatile — Companies with the widest perception swings in 2025, signaling reputational instability
  • Most Stable — Companies with the most consistent scores, indicating durable stakeholder confidence
  • Biggest Turnarounds — Companies that recovered most from their lowest score in 2025 to Q4
  • And for the first time: trust, media, and markets — together
 

Download the full 2026 benchmark See the rankings, the volatility data, and what the relationship between trust, media, and share price reveals about reputation in 2026.

What is the Trust & Like Score (TLS)?

The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:

  • Trust: “Is this a company I trust?”

  • Likeability: “Is this a company I like?”

Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.

The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.

Top 10 Most Trusted & Liked Companies in Germany in 2026

DAX 40 INDEX TRUST & LIKE SCORE RANKING

Rank
Company
TLS 2026
1
Siemens
73
2
Fresenius Medical Care
72
3
Siemens Energy
72
4
Siemens Healthineers
72
5
Adidas
72
6
Daimler Truck
72
7
Henkel
70
8
Airbus
70
9
Infineon Technologies
69
10
SAP
69

How trust and likeability moved across the DAX 40 Index this year

This chart shows the monthly average Trust & Like Score for the DAX 40 index from Jan–Dec 2025. Use it as a benchmark to see when the overall stakeholder confidence strengthened or weakened and which companies outperformed the index over time.

Want to understand why your score looks the way it does?

The ranking is the starting point. With Caliber, you can pinpoint what is driving trust and sentiment by:

  • stakeholder segment (customers, employees, investors, public)

  • topic drivers (leadership, ESG, products, governance, innovation)

  • time period (before/after key events)

  • competitive benchmarking across Germany and other markets

Fill out the form below to talk to our stakeholder intelligence experts