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The Most Trusted & Liked Companies in Germany — 2026

Name: Trust & Like Score (TLS) Ranking 2026 — Germany — DAX 40
Creator: Group Caliber
Published: 2026

Caliber's annual DAX40 reputation ranking

Trust is one of the strongest predictors of stakeholder behavior. It drives support in good times and protects reputation when companies come under pressure.

This ranking shows which of Germany’s largest listed companies lead on trust and likability in 2026. But this year, it goes further.

This year’s ranking covers:

Most Trusted & Liked — Overall scores across all stakeholder groups, not just consumers
Most Volatile — Companies with the widest perception swings in 2025, signaling reputational instability
Most Stable — Companies with the most consistent scores, indicating durable stakeholder confidence
Biggest Turnarounds — Companies that recovered most from their lowest score in 2025 to Q4
And for the first time: trust, media, and markets — together

Download the full 2026 benchmark See the rankings, the volatility data, and what the relationship between trust, media, and share price reveals about reputation in 2026.

Germany's Most Trusted & Liked Companies — DAX 40 Index Ranking, 2026

Rank ⇅	Company ⇅	Familiarity ⇅	TLS 2024 ⇅	TLS 2025 ⇅	+/- ⇅
1	Siemens	62%	71	73	▲ +2
2	Fresenius Med. Care	15%	69	72	▲ +3
3	Siemens Energy	29%	69	72	▲ +3
4	Siemens Healthineers	22%	70	72	▲ +2
5	Adidas	72%	73	72	▼ -1
6	Daimler Truck	17%	68	72	▲ +4
7	Henkel	50%	69	70	▲ +1
8	Airbus	36%	67	70	▲ +3
9	Infineon Techn.	19%	65	69	▲ +4
10	SAP	32%	68	69	▲ +1
11	BMW	68%	69	69	— 0
12	DHL Group	78%	68	69	▲ +1
13	Zalando	61%	67	69	▲ +2
14	Fresenius	20%	66	68	▲ +2
15	Continental	40%	65	68	▲ +3
16	Porsche Aut. Hold. SE	25%	66	68	▲ +2
17	Beiersdorf	27%	65	67	▲ +2
18	Deutsche Börse	19%	63	67	▲ +4
19	Mercedes-Benz Gr.	47%	70	67	▼ -3
20	Bayer	47%	62	64	▲ +2
21	BASF	28%	61	63	▲ +2
22	Allianz	59%	62	63	▲ +1
23	Deutsche Telekom	72%	64	62	▼ -2
24	Volkswagen Group	50%	64	62	▼ -2
25	Scout24	31%	n/a	62	n/a
26	Commerzbank	51%	61	61	— 0
27	E.ON	54%	59	61	▲ +2
28	Rheinmetall	29%	55	60	▲ +5
29	RWE	35%	58	59	▲ +1
30	Deutsche Bank	54%	56	59	▲ +3
31	Vonovia	24%	45	47	▲ +2

Companies with a Familiarity Score Below 15%

Familiarity is based on respondents who scored 4 or higher on a 7-point familiarity scale, after first demonstrating general awareness of the company. Companies where fewer than 15% of respondents met that threshold are listed separately, since the main ranking is designed to reflect general public opinion rather than industry-insider views — though many of these companies are well regarded among the customers, employees, and analysts who know them best.

Rank ⇅	Company ⇅	Familiarity ⇅	TLS 2024 ⇅	TLS 2025 ⇅	+/- ⇅
1	GEA	4%	69	74	▲ +5
2	Brenntag	6%	66	73	▲ +7
3	Hannover Re	7%	66	73	▲ +7
4	Heidelberg Materials	7%	69	72	▲ +3
5	Qiagen	5%	67	72	▲ +5
6	Symrise	5%	66	72	▲ +6
7	MTU Aero Engines	8%	68	70	▲ +2
8	Munich Re	10%	66	69	▲ +3
9	Merck KGaA	13%	65	69	▲ +4

How to Read the Trust & Like Score

80–100 Very high 70–79 High 60–69 Average 40–59 Low 0–39 Very low

What is the Trust & Like Score (TLS)?

The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:

Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”

Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.

The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.

How trust and likeability moved across the DAX 40 Index this year

This chart shows the monthly average Trust & Like Score for the DAX 40 index from Jan–Dec 2025. Use it as a benchmark to see when the overall stakeholder confidence strengthened or weakened and which companies outperformed the index over time.