CALIBER'S ANNUAL REPUTATION RANKINGS

Top Companies in Belgium

Every year, Caliber tracks how people in Belgium perceive the country’s leading listed companies — from how much they’re trusted and liked to how attractive they are as employers.

This page brings together all Caliber rankings for 30 influential Belgian companies, selected based on size and familiarity, to represent the country’s corporate landscape.

All insights are drawn from Caliber’s Real-Time Tracker, the world’s most comprehensive stakeholder intelligence platform, collecting thousands of public evaluations daily.

Explore the Data Behind the Reputation of Belgium's Leading Companies

Every year, Caliber publishes reputation rankings of leading companies around the world — including those among Belgium’s Top 30 most influential companies. Explore how these rankings are compiled and download the latest results to see how your brand compares against top Belgian companies and key competitors.

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Interviews conducted so far, with thousands added every day

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Companies monitored worldwide, including largest players across all sectors

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Countries in which we track perceptions of different companies and industries

How We Measure the Reputation of the Top Companies in Belgium

Continuous, real-time data collection

Caliber surveys thousands of people daily, capturing how they perceive brands included in Belgium’s Top 30. Respondents are representative of the Belgian population by age, gender, region, and other key demographics. This always-on approach ensures the data reflects both short-term reactions to events and long-term reputation trends.

Familiarity and informed opinions

Only respondents who are aware of and familiar with a company are included in the scoring. This ensures results are based on informed perceptions — not general awareness or brand recognition.

Statistically validated reputation model

Each ranking is built on Caliber’s reputation framework, developed through extensive testing across 40 markets and more than 4 million survey responses. The model shows how rational perceptions shape emotional responses like trust and likeability. These emotions, in turn, predict real stakeholder behaviors: from buying, recommending and investing to working for a company.

Reliable and comparable results

All results are presented on a 0–100 scale, standardized using Caliber’s globally validated Normative Scale. With a statistical margin of error of around ±1.6 points at a 95% confidence level, the rankings provide a robust and comparable measure of corporate reputation.

Caliber’s real-time tracking goes far beyond Belgium’s Top 30. Our data covers hundreds of companies across sectors, providing a continuous view of how stakeholders perceive your brand and its peers. Contact us to access tailored insights on your company or competitive benchmarks.

Trust & Like Score Rankings

The Trust & Like Score (TLS) is Caliber’s core measure of reputation — showing how much people trust and like a company.

Used to evaluate the top companies in Belgium, it’s the clearest indicator of public confidence and overall reputation strength, offering a real-time view of how Belgium’s Top 30 brands are perceived by the public.

Thousands of people across Belgium are surveyed daily through Caliber’s Real-Time Tracker, answering two questions on a 7-point scale:

“[Company] is a company I trust.”
“[Company] is a company I like.”

Scores are normalized to a 0–100 scale to make results directly comparable across years. All results can be further broken down by demographics, stakeholder segments, or professional groups, allowing deeper analysis of how different audiences perceive each company.

For communications and corporate affairs leaders, the TLS offers a clear reputation compass.

Tracking score movements helps pinpoint when and why public trust shifts — linking reputation changes to media coverage, campaigns, or business actions.

It also provides an objective benchmark to evaluate progress and compare your company’s standing against others in Belgium’s Top 30.

Caliber publishes the Trust & Like Score Rankings annually in January/February, reflecting results from the full previous calendar year. As Caliber’s flagship ranking, the TLS offers the most extensive historical record of reputation trends across companies featured in Belgium’s Top 30. Earlier data or company-specific insights, as well as additional results, are available upon request.

Employer Attractiveness Rankings

The Employer Attractiveness Ranking reveals how the top companies in Belgium are perceived as employers — and how strongly people would consider working for them. It’s a window into each company’s talent appeal and reputation strength among current and future employees.

Caliber’s Real-Time Tracker surveys thousands of people across Belgium every day, asking familiar respondents how likely they would be to work for a given company.

Results are based on the share of people answering 6 or 7 on a 7-point scale to the question:“If I were looking for a job, I would consider [Company] as a place to work.”

Scores are normalized to a 0–100 scale and can be broken down by demographics, geography, or professional background for deeper insight.

For corporate communications, HR, and employer branding teams, this ranking provides a clear view of public perception as an employer.

Tracking changes helps identify whether corporate actions, leadership messages, or workplace policies are strengthening or weakening the company’s attractiveness — and how it compares with peers in Belgium’s Top 30.

Caliber aims to publish the Employer Attractiveness Rankings annually around June. Historical data is available upon request.

Book a Walkthrough of Your Company’s Reputation Performance

Get exclusive access to the latest results from Caliber’s Real-Time Tracker — the world’s most comprehensive source of stakeholder perception data.

Request a custom walkthrough of your company’s performance across any of the 16 standard reputation attributes — such as Relevance, Consideration, Differentiation, Innovation, and Offering — and discover how it compares with your peers featured in Belgium’s Top 30 or within your industry.