Milan, October 29, 2025 – Caliber, the Danish company redefining traditional reputation management through the lens of stakeholder intelligence and real-time reputation analysis, announces the appointment of Michele Tesoro-Tess as Chief Customer & Strategy Officer and Head of MED Region.
With over twenty years of experience in corporate communication and reputation management, Tesoro-Tess will lead the strategic development and growth of Caliber across key markets, consolidating Italy’s role as the company’s reference hub for the entire Mediterranean region.
“Having worked in this field for decades, I can say the Italian market has long awaited solutions capable of measuring reputation and stakeholder trust in real time,” said Tesoro-Tess.
“Our mission is to help companies — from CEOs to Marketing, Communication, and HR leaders — understand how they are perceived, to optimize their strategy and stakeholder relationships. We offer a unique service that enables continuous monitoring of reputation fluctuations, and today in Italy, we already measure more than 200 companies in real time, including the 40 largest on the FTSE MIB, across more than 10 sectors. With the intelligence we generate on major global issues, we provide increasingly precise insights on which aspects of corporate strategy to refine for maximum impact.”
Less than a year after its arrival in Italy, Caliber has consolidated its presence both in the country and across the MED region, achieving results well beyond expectations.
Italy, the first and largest market in the region, has shown a strong demand for innovative solutions to measure and manage corporate brand, reputation, and stakeholder trust in real time.
The Italian team — led by Tesoro-Tess and including Alessandro Detto (Senior Vice President Growth), Joel Tcherniack (Senior Executive of Growth), and Livia Gavelli (Customer Success Manager) — has exceeded all goals: the 2025 annual target was surpassed by June, and by the end of September, the company recorded a +177% performance versus YTD objectives, with a year-end forecast exceeding 200%, equal to over one million euros in revenue and more than ten new clients.
By the end of the year, new hires will strengthen the Account Management and Business Development teams to support continued rapid growth.
Caliber’s clients include leading companies in key sectors such as banking, insurance, pharmaceuticals, FMCG (Fast-Moving Consumer Goods), telecom, and healthcare — confirming the company’s position as a strategic partner in reputation, trust, and stakeholder management.
“We entered the Italian market quietly,” continued Tesoro-Tess, “but immediately encountered a strong need for tools aligned with today’s technological evolution — capable of providing a real-time overview of brand and reputation performance among stakeholders. Our platform allows clients to keep a constant pulse on their reputation, analyze over ten key drivers, and integrate multi-source intelligence for better strategic alignment.”
Operating globally with headquarters in Copenhagen, Caliber is expanding through local centers of excellence. The Italian team serves as the regional hub for the MED area, with the mission of supporting companies in Southern Europe and the Middle East in managing their reputation and stakeholder relationships strategically.
Founded in 2016 by former executives of the Reputation Institute (RepTrak), Caliber is now the global leader in stakeholder intelligence. The company collects, analyzes, and interprets real-time data from key stakeholders — customers, employees, investors, media, and opinion leaders—integrating it with data from multiple sources (surveys, media, ESG, financial, and corporate data) and enhancing it through proprietary AI.
“Our products represent the state of the art among tools that help managers make faster, ROI-optimized decisions,” said Alessandro Detto, Senior Vice President Growth at Group Caliber.
“We support Communication, External Relations, and Corporate Communication leaders with real-time visibility into stakeholder perceptions and support levels. We also provide HR leaders with advanced tools for Employer Branding, Reputation, and Talent Attractiveness, as well as intelligent solutions to strengthen Employer Attractiveness. Lastly, for Marketing leaders, we offer dedicated products for managing Brand Health and Advocacy, measuring not only sentiment but also how deeply brands resonate with different stakeholder and customer segments.”
With its real-time technology platform, Caliber enables companies to understand stakeholder perceptions, anticipate reputation risks, and make more effective, data-driven decisions. It is also the only company offering a “multi-data source” product, integrating reputation data (perceptions) with media, social media, stock market, and other performance metrics. This combination of tangible and intangible data becomes especially crucial in times of corporate crisis, allowing companies to act quickly and precisely.
Caliber is the world’s leading stakeholder intelligence platform. Founded in Denmark in 2016, it is used by companies to understand in real time the people who shape their success — so they can communicate more effectively, build trust, and make smarter decisions about their brand, reputation, and business.
Media Contacts in Italy – Albanesi PR / Communication Advisory
Laura Ceresoli | +39 348 6597052 | [email protected]
Marco Albanesi | +39 329 3987262 | [email protected]
