Every year, Caliber ranks the top companies in Germany on corporate reputation: how much people trust them, like them, and want to work for them. These corporate reputation rankings come from Caliber’s Stakeholder Intelligence Platform, which surveys thousands of people in Germany every day.
The Trust & Like Score ranking is published annually in the first quarter, and the Employer Attractiveness ranking follows in the third quarter.
Siemens tops the Germany’s DAX 40 TLS ranking in 2026, its score of 73 leads the index, closely followed by Fresenius Medical Care and Siemens Energy.
SAP ranked first in Germany’s DAX 40 Employer Attractiveness ranking in 2025, with Merck KGaA and Siemens Energy close behind.
The Trust & Like Score (TLS) is Caliber’s chief metric for measuring corporate reputation and stakeholder trust: how much the German public trusts and likes each company. Because it’s built on continuous daily tracking of a representative population rather than a single survey wave, TLS functions as a genuine benchmark of corporate reputation, not a one-off opinion poll.
Every company in this ranking is measured through Caliber’s annual daily stakeholder study, using two direct questions: “[Company] is a company I trust” and “[Company] is a company I like.” The 2025 score is based on nearly 59,000 responses from the German population, collected daily throughout the year.
Each answer is collected on a 7-point scale and normalized to Caliber’s 0-100 Normative Scale, making scores directly comparable across companies, across markets, and across years.
Because the underlying data is collected every day rather than once a year, a company’s TLS reflects how its reputation actually moved across the full 12 months, not a single moment when a survey happened to run, which is what makes it a reliable benchmark rather than a snapshot.
Scores are based on evaluations from demographically representative respondents with high familiarity — scoring 4+ on a 7-point scale after showing general awareness of the company. Companies where under 15% of respondents met that threshold are excluded from the main ranking and listed separately instead, since the ranking is meant to reflect general public opinion rather than specialist or insider views. These tend to be companies with lower public visibility — often B2B or niche players — that are nonetheless well known to the customers, employees, and industry insiders, which can push their scores higher than their public familiarity would suggest.
| Rank ⇅ | Company ⇅ | Familiarity ⇅ | TLS 2024 ⇅ | TLS 2025 ⇅ | +/- ⇅ |
|---|---|---|---|---|---|
| 1 | Siemens | 62% | 71 | 73 | ▲ +2 |
| 2 | Fresenius Med. Care | 15% | 69 | 72 | ▲ +3 |
| 3 | Siemens Energy | 29% | 69 | 72 | ▲ +3 |
| 4 | Siemens Healthineers | 22% | 70 | 72 | ▲ +2 |
| 5 | Adidas | 72% | 73 | 72 | ▼ -1 |
| 6 | Daimler Truck | 17% | 68 | 72 | ▲ +4 |
| 7 | Henkel | 50% | 69 | 70 | ▲ +1 |
| 8 | Airbus | 36% | 67 | 70 | ▲ +3 |
| 9 | Infineon Techn. | 19% | 65 | 69 | ▲ +4 |
| 10 | SAP | 32% | 68 | 69 | ▲ +1 |
| 11 | BMW | 68% | 69 | 69 | — 0 |
| 12 | DHL Group | 78% | 68 | 69 | ▲ +1 |
| 13 | Zalando | 61% | 67 | 69 | ▲ +2 |
| 14 | Fresenius | 20% | 66 | 68 | ▲ +2 |
| 15 | Continental | 40% | 65 | 68 | ▲ +3 |
| 16 | Porsche Aut. Hold. SE | 25% | 66 | 68 | ▲ +2 |
| 17 | Beiersdorf | 27% | 65 | 67 | ▲ +2 |
| 18 | Deutsche Börse | 19% | 63 | 67 | ▲ +4 |
| 19 | Mercedes-Benz Gr. | 47% | 70 | 67 | ▼ -3 |
| 20 | Bayer | 47% | 62 | 64 | ▲ +2 |
| 21 | BASF | 28% | 61 | 63 | ▲ +2 |
| 22 | Allianz | 59% | 62 | 63 | ▲ +1 |
| 23 | Deutsche Telekom | 72% | 64 | 62 | ▼ -2 |
| 24 | Volkswagen Group | 50% | 64 | 62 | ▼ -2 |
| 25 | Scout24 | 31% | n/a | 62 | n/a |
| 26 | Commerzbank | 51% | 61 | 61 | — 0 |
| 27 | E.ON | 54% | 59 | 61 | ▲ +2 |
| 28 | Rheinmetall | 29% | 55 | 60 | ▲ +5 |
| 29 | RWE | 35% | 58 | 59 | ▲ +1 |
| 30 | Deutsche Bank | 54% | 56 | 59 | ▲ +3 |
| 31 | Vonovia | 24% | 45 | 47 | ▲ +2 |
| Rank ⇅ | Company ⇅ | Familiarity ⇅ | TLS 2024 ⇅ | TLS 2025 ⇅ | +/- ⇅ |
|---|---|---|---|---|---|
| 1 | GEA | 4% | 69 | 74 | ▲ +5 |
| 2 | Brenntag | 6% | 66 | 73 | ▲ +7 |
| 3 | Hannover Re | 7% | 66 | 73 | ▲ +7 |
| 4 | Heidelberg Materials | 7% | 69 | 72 | ▲ +3 |
| 5 | Qiagen | 5% | 67 | 72 | ▲ +5 |
| 6 | Symrise | 5% | 66 | 72 | ▲ +6 |
| 7 | MTU Aero Engines | 8% | 68 | 70 | ▲ +2 |
| 8 | Munich Re | 10% | 66 | 69 | ▲ +3 |
| 9 | Merck KGaA | 13% | 65 | 69 | ▲ +4 |
The Employer Attractiveness Score is Caliber’s chief metric for measuring how appealing a company is as a place to work in Germany. Because it’s built on continuous daily tracking of a representative population rather than a single survey wave, it functions as a genuine benchmark of employer appeal, not a one-off opinion poll.
Every company in this ranking is measured through Caliber’s annual daily stakeholder study, using one direct question: “If I were looking for a job, I would consider [company] as a place to work.” The 2025 score is based on 13,839 responses from the German population, collected daily between January and May 2025.
The score counts only the top two ratings, 6 and 7, on a 7-point scale, and only among respondents already familiar with the company, so it reflects genuine consideration rather than general name recognition.
Because the underlying data is collected daily across a defined survey window rather than from a single spontaneous poll, a company’s score reflects a consistent, representative read of the working German population, which is what makes it a reliable benchmark rather than a snapshot.
Unlike the Trust & Like Score, this ranking does not exclude low-familiarity companies into a separate table, familiarity is shown alongside each score instead. That matters because niche or B2B companies, which tend to be less publicly visible, often show high Employer Attractiveness scores paired with low familiarity: the smaller audience who do know them tends to be more favorable, which can push their score higher than their public visibility would suggest.
| Rank ⇅ | Company ⇅ | EA 2024 ⇅ | EA 2025 ⇅ | +/- ⇅ | Familiarity ⇅ |
|---|---|---|---|---|---|
| 1 | SAP | 34% | 50% | ▲ +16 | 32% |
| 2 | Merck KGaA (EMD Serono) | 32% | 46% | ▲ +14 | 14% |
| 3 | Siemens Energy | 38% | 46% | ▲ +8 | 31% |
| 4 | Qiagen | 33% | 45% | ▲ +12 | 5% |
| 5 | Brenntag | 40% | 44% | ▲ +4 | 6% |
| 6 | Porsche Automob. Hold. SE | 35% | 44% | ▲ +9 | 26% |
| 7 | Hannover Re | 34% | 43% | ▲ +9 | 6% |
| 8 | MTU Aero Engines | 39% | 43% | ▲ +4 | 7% |
| 9 | Porsche AG | 37% | 43% | ▲ +6 | 50% |
| 10 | Sartorius | 41% | 42% | ▲ +1 | 7% |
| 11 | Siemens Healthineers | 42% | 42% | — 0 | 21% |
| 12 | Daimler Truck | 48% | 41% | ▼ -7 | 15% |
| 13 | Airbus | 37% | 41% | ▲ +4 | 35% |
| 14 | Munich Re | 32% | 40% | ▲ +8 | 9% |
| 15 | Fresenius Medical Care | 37% | 39% | ▲ +2 | 14% |
| 16 | Infineon Technologies | 33% | 39% | ▲ +6 | 19% |
| 17 | Mercedes-Benz Group | 44% | 39% | ▼ -5 | 52% |
| 18 | Symrise | 37% | 38% | ▲ +1 | 5% |
| 19 | Bayer | 32% | 37% | ▲ +5 | 48% |
| 20 | Heidelberg Materials | 38% | 36% | ▼ -2 | 7% |
| 21 | Fresenius | 37% | 35% | ▼ -2 | 22% |
| 22 | Beiersdorf | 27% | 35% | ▲ +8 | 27% |
| 23 | BMW | 38% | 35% | ▼ -3 | 69% |
| 24 | Adidas | 33% | 35% | ▲ +2 | 72% |
| 25 | Siemens | 31% | 34% | ▲ +3 | 60% |
| 26 | Deutsche Börse | 26% | 32% | ▲ +6 | 19% |
| 27 | Rheinmetall | 26% | 32% | ▲ +6 | 27% |
| 28 | Henkel | 29% | 31% | ▲ +2 | 51% |
| 29 | BASF | 25% | 26% | ▲ +1 | 31% |
| 30 | Continental | 28% | 25% | ▼ -3 | 41% |
| 31 | RWE | 22% | 24% | ▲ +2 | 37% |
| 32 | Volkswagen Group | 28% | 24% | ▼ -4 | 63% |
| 33 | E.ON | 20% | 23% | ▲ +3 | 55% |
| 34 | Zalando | 21% | 22% | ▲ +1 | 64% |
| 35 | Commerzbank | 19% | 21% | ▲ +2 | 52% |
| 36 | Deutsche Telekom | 27% | 20% | ▼ -7 | 73% |
| 37 | Deutsche Bank | 13% | 18% | ▲ +5 | 55% |
| 38 | Allianz | 22% | 18% | ▼ -4 | 61% |
| 39 | DHL Group | 27% | 17% | ▼ -10 | 79% |
| 40 | Vonovia | 14% | 16% | ▲ +2 | 23% |
Familiarity reflects the share of the general public who recognize a company well enough to rate it. Niche or B2B companies often carry high Employer Attractiveness scores alongside low familiarity, since the smaller audience who do know them tends to be more favorable.
Most corporate reputation rankings share the same basic setup: a single survey, run once a year, asked only to consumers. Caliber’s rankings are built differently, in three ways that change what the score actually tells you.
Caliber surveys people in Germany every single day, all year long, so each score reflects a full year of continuous data, not one moment a single news cycle could skew.
Scores break down by stakeholder group, age, income, political affiliation, and more, showing exactly which audiences drive a company’s reputation up or down, not just that it moved.
The Trust & Like Score is validated across 40 markets and 4 million+ responses, so it links directly to buying, recommending, investing, and hiring intent, not just how people feel.
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
METHODOLOGY
Caliber surveys thousands of people daily on how they perceive each company tracked. Respondents are representative of the national population by age, gender, region, and other key demographics.
Only respondents who are aware of and familiar with a company are included in the scoring, so results reflect informed perceptions, not general awareness or brand recognition.
All results sit on a 0–100 scale, standardized using Caliber’s globally validated Normative Scale, with a margin of error of around ±1.6 points at a 95% confidence level, making every ranking robust and directly comparable.
Each ranking is based on Caliber’s reputation framework, tested across 40 markets and over 5 million responses, showing how perceptions shape trust and likeability, which in turn drive buying, recommending, investing, and hiring decisions.
Caliber ranks the top companies in Germany using two DAX 40 rankings: the Trust & Like Score, which measures overall corporate reputation, and the Employer Attractiveness Score, which measures appeal as a workplace. Siemens leads the 2026 Trust & Like Score ranking, and SAP leads the 2026 Employer Attractiveness ranking.
Siemens ranks first in Caliber’s 2026 Germany DAX 40 Trust & Like Score ranking, with a score of 73, placing it in the High tier on Caliber’s 0-100 scale.
SAP ranked first in Caliber’s 2025 Germany DAX 40 ranking, with 50% of the informed public saying they would very likely consider working there.
The Trust & Like Score ranking is published annually in the first quarter, and the Employer Attractiveness ranking is launched in the third quarter, both reflecting continuous daily tracking rather than a single survey.
Corporate reputation, measured by the Trust & Like Score, reflects how much the public trusts and likes a company overall. Employer attractiveness measures a narrower question: whether people would want to work there. A company can score well on one and not the other.
