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There’s ample proof that stakeholder behavior is linked to the degree to which people trust and like a company. The Trust & Like Score is, therefore, the chief element we use to measure the strength of a company’s brand and reputation.
The rankings presented here are derived from Caliber’s real-time tracking study, which assesses the public perceptions of companies listed on the Sweden OMX S30 Index daily. The study incorporates 29,899 responses, representing a diverse sample of the Swedish population.
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| Rank ⇅ | Company ⇅ | TLS 2023 ⇅ | TLS 2024 ⇅ | +/- ⇅ |
|---|---|---|---|---|
| 1 | NIBE Industrier | 63 | 65 | ▲ +2 |
| 2 | Essity | 64 | 64 | — 0 |
| 3 | SKF | 61 | 64 | ▲ +3 |
| 4 | Volvo Group | 65 | 64 | ▼ -1 |
| 5 | Assa Abloy | 61 | 63 | ▲ +2 |
| 6 | Electrolux | 63 | 63 | — 0 |
| 7 | Investor AB | 61 | 62 | ▲ +1 |
| 8 | Sandvik | 62 | 62 | — 0 |
| 9 | Alfa Laval | 59 | 61 | ▲ +2 |
| 10 | Saab | n/a | 61 | n/a |
| 11 | Atlas Copco | 60 | 60 | — 0 |
| 12 | ABB | 57 | 60 | ▲ +3 |
| 13 | Getinge | 60 | 59 | ▼ -1 |
| 14 | SCA | 58 | 59 | ▲ +1 |
| 15 | Handelsbanken | 56 | 58 | ▲ +2 |
| 16 | Hexagon* | 57 | 57 | — 0 |
| 17 | Boliden | 54 | 55 | ▲ +1 |
| 18 | AstraZeneca | 56 | 55 | ▼ -1 |
| 19 | Telia Company | 51 | 54 | ▲ +3 |
| 20 | Ericsson | 51 | 53 | ▲ +2 |
| 21 | SEB | 53 | 53 | — 0 |
| 22 | Swedbank | 53 | 53 | — 0 |
| 23 | H&M | 53 | 52 | ▼ -1 |
| 24 | Evolution Gaming* | 53 | 51 | ▼ -2 |
| 25 | Kinnevik | 51 | 51 | — 0 |
| 26 | Tele2 | 51 | 51 | — 0 |
| 27 | Sinch* | 54 | 50 | ▼ -4 |
| 28 | Nordea | 50 | 50 | — 0 |
| 29 | SBB | 37 | 32 | ▼ -5 |
*Companies marked with an asterisk had a familiarity rate below 15% among the general public. Their scores are still shown in the ranking but may reflect a smaller, more specialist respondent base rather than broad public opinion.
Trusted by leading global brands across 30+ markets
The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:
Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”
Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.
The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.
Caliber experts can help you go beyond the ranking to understand the “why”—by breaking results down by stakeholder groups, tracking changes over time, and identifying which reputation drivers are strengthening or weakening perceptions in your market.
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Understand what drives shifts in trust and likeability
Benchmark against peers and track momentum over time
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