SWITZERLAND SMI20 Brand Relevance Score Ranking 2024

Caliber’s ongoing research reveals that, of 11 key Brand and Reputation drivers, Relevance is the key to building trust and lasting relationships with stakeholders in Switzerland.

This ranking is based on 9,763 daily responses from a representative sample of the Swiss population, showcasing which SMI20 companies in Switzerland resonate best with their audiences.

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TOP 5 Most Relevant Brands in Switzerland's SMI20 Index

Here are the companies leading the pack in the SMI20 Index for Relevance. Download the full ranking to see how other companies in the index are performing and to learn more about how these rankings are conducted.

NR
COMPANY
RELEVANCE SCORE
(I can relate to what the COMPANY stands for)
FAMILIARITY SCORE
(% of respondents who have qualified knowledge about the COMPANY)

1.

Sonova

72

9%

2.

Alcon

71

10%

3.

Partners Group

70

8%

4.

ABB

66

27%

5.

Swiss Re

66

17%

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Interviews conducted so far, with thousands added every day

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Companies monitored worldwide, including largest players across all sectors

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Countries in which we track perceptions of different companies and industries