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There’s ample proof that stakeholder behavior is linked to the degree to which people trust and like a company. The Trust & Like Score is, therefore, the chief element we use to measure the strength of a company’s brand and reputation.
The results are based on Caliber’s real-time tracking study that measures public perceptions of the largest and most visible Fortune 500 companies in the United States on a daily basis.
The 2022 full-year results are based on approx. 6000 evaluations representing the American population.
Submit the form below to download the ranking:
| Rank ⇅ | Company ⇅ | TLS 2022 ⇅ |
|---|---|---|
| 1 | Centene | 80 |
| 2 | UPS | 78 |
| 3 | Amazon | 77 |
| 4 | AmerisourceBergen | 77 |
| 5 | Costco | 77 |
| 6 | CVS Health | 77 |
| 7 | Elevance Health (formerly Anthem) | 77 |
| 8 | Cardinal Health | 76 |
| 9 | Lowe's | 76 |
| 10 | FedEx | 75 |
| 11 | GE (General Electric) | 75 |
| 12 | Kroger | 75 |
| 13 | McKesson | 74 |
| 14 | PepsiCo | 74 |
| 15 | Target | 74 |
| 16 | The Home Depot | 74 |
| 17 | Berkshire Hathaway | 73 |
| 18 | P&G | 73 |
| 19 | Dell Technologies | 72 |
| 20 | Intel | 72 |
| 21 | Walgreens Boots Alliance | 72 |
| 22 | Walmart | 72 |
| 23 | ADM (Archer Daniels Midland Company) | 71 |
| 24 | Apple | 71 |
| 25 | IBM | 71 |
| 26 | Microsoft | 71 |
| 27 | United Health Group | 71 |
| 28 | General Motors | 70 |
| 29 | Ford | 69 |
| 30 | JPMorgan Chase | 69 |
| 31 | State Farm | 69 |
| 32 | Marathon Petroleum | 68 |
| 33 | Cigna | 67 |
| 34 | Humana | 67 |
| 35 | J&J | 66 |
| 36 | Metlife | 66 |
| 37 | Alphabet | 65 |
| 38 | Chevron | 65 |
| 39 | Citigroup | 65 |
| 40 | Valero Energy | 65 |
| 41 | Verizon Communications | 65 |
| 42 | AT&T | 64 |
| 43 | Phillips 66 | 64 |
| 44 | Bank of America | 63 |
| 45 | Comcast | 61 |
| 46 | ExxonMobil | 60 |
| 47 | Pfizer | 60 |
| 48 | Fannie Mae | 59 |
| 49 | Meta Platforms | 56 |
| 50 | Wells Fargo | 56 |
Trusted by leading global brands across 30+ markets
The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:
Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”
Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.
The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.
Caliber experts can help you go beyond the ranking to understand the “why”—by breaking results down by stakeholder groups, tracking changes over time, and identifying which reputation drivers are strengthening or weakening perceptions in your market.
Book a demo to see how we can help you:
Understand what drives shifts in trust and likeability
Benchmark against peers and track momentum over time
Analyse perceptions across stakeholder segments
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