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The reputational impact of corporate inaction on the Ukraine-Russia war

Here’s what you’ll learn in the report:

How are the public perceptions of companies affected by the corporate inaction in relation to the Russia-Ukraine war?
Which sectors are affected the most?
Have those companies which exited Russia too late suffered impact on their reputation?

The findings in this report are based on the daily tracking of public perceptions of 15 global industries across Brazil, China, France, Germany, Japan, UK and USA with a total of 1,600 interviews per week.

Discover what people expect from companies, when it comes to the Russia-Ukraine war

While the brave people of Ukraine are fighting to defend their country against its Russian aggressors, the rest of the world is trying to find ways to help stop the war.

Caliber has tracked the situation closely during the month of March to understand how people around the world expect companies to react to the Ukraine-Russia war, and how public perceptions are changing towards companies that act – and towards those that choose not to.

Join all the global companies already protecting their reputation and brand with Caliber