Amid growing competition for top-tier talent, a strong reputation is a powerful advantage. Caliber’s annual Employer Attractiveness Ranking reveals which of Brazil’s companies are leading the way — based on real-time insights from the people who matter most: their stakeholders.
**The companies were selected based on parameters such as turnover, number of employees, historical presence in Brazil, and familiarity among the general public.
Download the full ranking
The Employer Attractiveness Score reflects the share of people familiar with a company who say they’d be very likely to consider it as a place to work — based on a 7-point scale, counting only top ratings (6–7).
Rank | Company | 2024 | 2025 |
|---|---|---|---|
1 |  | 78% | 80% |
2 |  | 67% | 76% |
3 |  | 75% | 74% |
4 |  | 73% | 74% |
5 |  | 82% | 74% |
6 |  | 74% | 74% |
7 |  | 69% | 73% |
8 |  | 60% | 72% |
9 |  | 63% | 70% |
10 |  | 69% | 69% |
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
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