Every year, Caliber tracks how people in Denmark perceive the country’s leading listed companies — from how much they’re trusted and liked to how attractive they are as employers.
This page brings together all Caliber rankings for companies listed on the OMX C25 Index.
All insights are drawn from Caliber’s Real-Time Tracker, the world’s most comprehensive stakeholder intelligence platform, collecting thousands of public evaluations every day.
Every year, Caliber publishes reputation rankings of leading companies around the world — including those listed on Denmark’s OMX C25 Index. Explore how these rankings are compiled and download the latest results to see how your brand compares against the index and key competitors.
The Trust & Like Score (TLS) is Caliber’s chief reputational metric, signaling the overall strength of a brand’s reputation.
Published annually and grounded in a rigorous, data-driven methodology, they capture how much people both trust and like a company — the two emotions most closely linked to supportive stakeholder behavior.
The Employer Attractiveness Rankings reveal how appealing companies listed on the DAX40 Index are as potential employers — and how strongly people in Germany would consider working for them.
The rankings reflect more than workplace reputation; they signal brand credibility, leadership trust, and the ability to attract and retain talent in an increasingly competitive job market.
The ESG Perception Rankings capture how the public views companies on their Environmental, Social, and Governance (ESG) performance — from climate responsibility to ethical conduct and transparency.
They reflects how well companies live up to stakeholder expectations of responsible business, signaling the strength of their credibility and long-term trust.
The Reputation Drivers Rankings reveal which companies perform best on the single attribute that has the strongest impact on corporate reputation in their market — such as Integrity, Leadership, or Offering.
They uncover what drives public trust and admiration locally, helping companies understand which reputation attributes matter most to their stakeholders — and how their brand ranks against the competition.
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
Caliber surveys thousands of people daily, capturing how they perceive brands listed on the OMX C25 Index. Respondents are representative of the Danish population by age, gender, region, and other key demographics. This always-on approach ensures the data reflects both short-term reactions to events and long-term reputation trends.
Only respondents who are aware of and familiar with a company are included in the scoring. This ensures results are based on informed perceptions — not general awareness or brand recognition.
Each ranking is built on Caliber’s reputation framework, developed through extensive testing across 40 markets and more than 4 million survey responses. The model shows how rational perceptions shape emotional responses like trust and likeability. These emotions, in turn, predict real stakeholder behaviors: from buying, recommending and investing to working for a company.
All results are presented on a 0–100 scale, standardized using Caliber’s globally validated Normative Scale. With a statistical margin of error of around ±1.6 points at a 95% confidence level, the rankings provide a robust and comparable measure of corporate reputation.
Caliber’s real-time tracking goes far beyond the OMX C25. Our data covers hundreds of companies across sectors, providing a continuous view of how stakeholders perceive your brand and its peers. Contact us to access tailored insights on your company or competitive benchmarks.
The Trust & Like Score (TLS) is Caliber’s core measure of reputation — showing how much people trust and like a company.
Used to evaluate the top companies in Denmark, it’s the clearest indicator of public confidence and overall reputation strength, offering a real-time view of how OMX C25-listed brands are perceived by the public.
Thousands of people across Denmark are surveyed daily through Caliber’s Real-Time Tracker, answering two questions on a 7-point scale:
“[Company] is a company I trust.”
“[Company] is a company I like.”
Scores are normalized to a 0–100 scale to make results directly comparable across years. All results can be further broken down by demographics, stakeholder segments, or professional groups, allowing deeper analysis of how different audiences perceive each company.
For communications and corporate affairs leaders, the TLS offers a clear reputation compass.
Tracking score movements helps pinpoint when and why public trust shifts — linking reputation changes to media coverage, campaigns, or business actions.
It also provides an objective benchmark to evaluate progress and compare your company’s standing against others on the OMX C25 Index.
Caliber publishes the Trust & Like Score Rankings annually in January/February, reflecting results from the full previous calendar year. As Caliber’s flagship ranking, the TLS offers the most extensive historical record of reputation trends across companies listed on the OMX C25 Index. Earlier data or company-specific insights as well as additional results are available upon request.
The Employer Attractiveness Ranking reveals how the top companies in Denmar are perceived as employers — and how strongly people would consider working for them. It’s a window into each company’s talent appeal and reputation strength among current and future employees.
Caliber’s Real-Time Tracker surveys thousands of people across Denmark every day, asking familiar respondents how likely they would be to work for a given company.
Results are based on the share of people answering 6 or 7 on a 7-point scale to the question:“If I were looking for a job, I would consider [Company] as a place to work.”
Scores are normalized to a 0–100 scale and can be broken down by demographics, geography, or professional background for deeper insight.
For corporate communications, HR, and employer branding teams, this ranking provides a clear view of public perception as an employer.
Tracking changes helps identify whether corporate actions, leadership messages, or workplace policies are strengthening or weakening the company’s attractiveness — and how it compares with peers on the OMX C25 Index.
Caliber aims to publish the Employer Attractiveness Rankings annually around June. Historical data is available upon request.
The Reputation Drivers Ranking highlights how the top companies in Denmark are performing on the reputation factor that matters most — whether it’s Integrity, Leadership, or Offering. It shows what truly drives public trust and admiration locally, and helps brands see how their reputation stacks up against the competition.
The ranking is based on Caliber’s Reputation Model, which identifies which driver most influences corporate reputation in each market.
Companies listed on the OMX C25 Index are then ranked according to how they perform on that key attribute.
Scores are drawn from Caliber’s Real-Time Tracker, using continuous public perception data and presented on a 0–100 scale. Results can be segmented by stakeholder group, age, or professional background for deeper understanding.
For corporate communications and reputation leaders, the Reputation Drivers Ranking helps identify the single attribute that most influences public trust in their market.
By understanding which driver — such as Integrity, Leadership, or Offering — has the strongest reputational impact, companies can focus communication and corporate actions where they matter most.
It’s a practical tool for aligning brand strategy with stakeholder expectations and tracking performance against peers on the OMX C25 Index.
Caliber first published the Reputation Drivers Rankings in 2024, introducing a new way to understand what truly drives corporate reputation in each market.
While these rankings are not yet annual, future editions will continue to track how different reputation drivers shape trust and admiration over time.
For company-level or historical insights, detailed results are available upon request.
The ESG Perception Ranking captures how the top companies in Denmark are viewed when it comes to environmental responsibility, social impact, and governance standards. It reveals which OMX C25-listed companies are earning public trust through credible, responsible, and transparent business practices.
Through Caliber’s Real-Time Tracker, thousands of people across Denmark share their views on how companies act on environmental impact, social contribution, and governance standards.
Scores are calculated as an average of these three dimensions and normalized to a 0–100 scale.
All results can be further broken down by demographics or stakeholder segments to explore which audiences drive ESG perceptions.
Caliber first published the ESG Perception Rankings in 2023, marking the beginning of a series focused on responsible business reputation.
While these rankings are not yet published annually, future editions will continue to track how ESG perceptions evolve among companies listed on the OMX C25 Index.
For market-specific or company-level insights, detailed data is available upon request.
For corporate affairs and sustainability leaders, the ESG Perception Ranking provides a clear snapshot of how well a company’s actions align with public expectations on responsibility and ethics.
It helps identify which ESG areas most influence trust, and how companies can communicate progress in ways that strengthen reputation and stakeholder confidence.
Get exclusive access to the latest results from Caliber’s Real-Time Tracker — the world’s most comprehensive source of stakeholder perception data.
Request a custom walkthrough of your company’s performance across any of the 16 standard reputation attributes — such as Relevance, Consideration, Differentiation, Innovation, and Offering — and discover how it compares with your peers on the OMX C25 Index or within your industry.
