Trust is one of the strongest predictors of stakeholder behavior. It drives support in good times and protects reputation when companies come under pressure.
This ranking shows which of Brazil’s largest listed companies lead on trust and likability in 2026. But this year, it goes further.
Download the full 2026 benchmark See the rankings, the volatility data, and what the relationship between trust, media, and share price reveals about reputation in 2026.
The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:
Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”
Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.
The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.
Trusted by leading global brands across 30+ markets
Rank | Company | TLS 2026 |
|---|---|---|
1 | Natura | 91 |
2 | Magalu | 84 |
3 | Assaí Atacadista | 83 |
4 | C&A | 83 |
5 | RENNER | 82 |
6 | Rede D´Or | 82 |
7 | Grendede | 81 |
8 | AMBEV | 81 |
9 | Porto Seguro | 80 |
10 | Fleury | 80 |
This chart shows the monthly average Trust & Like Score for the Brazil Top 40 companies from Jan–Dec 2025. Use it as a benchmark to see when the overall stakeholder confidence strengthened or weakened and which companies outperformed their peers over time.
The ranking is the starting point. With Caliber, you can pinpoint what is driving trust and sentiment by:
stakeholder segment (customers, employees, investors, public)
topic drivers (leadership, ESG, products, governance, innovation)
time period (before/after key events)
competitive benchmarking across Brazil and other markets
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