Meet Caliber’s AI Assistant​

Turn live perception data into board-ready decisions in minutes.

Caliber’s AI Assistant is an integrated decision-support tool that uses AI to analyze stakeholder perception data, identify insights, and recommend next steps instantly.

Whether you’re checking a score, prepping for a board meeting, or planning your next campaign, Caliber’s AI Assistant makes it easy to ask, explore, and act — in real time.

Meet Caliber’s AI Assistant​

Turn live perception data into board-ready decisions in minutes.

Caliber’s AI Assistant is an integrated decision-support tool that uses AI to analyze stakeholder perception data, identify insights, and recommend next steps instantly.

Whether you’re checking a score, prepping for a board meeting, or planning your next campaign, Caliber’s AI Assistant makes it easy to ask, explore, and act — in real time.

A clearer view of your reputation, powered by real-time data and AI

Caliber’s AI assistant empowers communications leaders to instantly turn real-time stakeholder data into boardroom-ready insights.

Turn stakeholder data into decisions

Whether you’re checking a reputation score, prepping for a board meeting, or planning your next campaign, Caliber’s AI Assistant makes it easy to explore your data and act with confidence — in real time.

Ask about your stakeholder data

Get instant answers from your Real-Time Tracker. Search by audience, market, or issue — and see trends, charts, and context in seconds. No data science degree required.

Learn from expertise

Access definitions, guidance, and practical recommendations drawn from years of Caliber research and consulting. Our Knowledge Base is searchable, actionable, and built to help you make better decisions.

Get broader context

Need perspective beyond your data? We’ve curated trusted insights from leading communications, branding, and academic sources — no ads, no noise, just relevant intelligence.

The AI Assistant transforms stakeholder data into executive-ready insights by combining Caliber’s real-time intelligence with trusted external context.

How Caliber's AI Assistant turns complex data into actionable insights

It’s simple. The Caliber AI Assistant turns complex data into clear answers in three quick steps.

Ask a question. For example: “Show Trust & Like among employees in Switzerland over 6 months,” or “Which touchpoints moved investors last quarter.

The assistant compiles the view. It pulls from your Real-Time Tracker, Caliber’s Knowledge Base, and curated external sources where relevant.

You get clear next steps. Answers arrive with quick charts, plain-English explanations, and suggestions for what to do next. Export or share with your team.

What we’re building next

We’re building even more ways to connect the dots between perception, performance, and strategy:

Media + sentiment integration

See how coverage aligns with stakeholder opinion to predict impact

Predictive signals

Detect anomalies, forecast risks, and identify opportunities before they're obvious

Advanced benchmarking

Compare performance against competitors and industry standards with one click

More insight, less effort. Better decisions, faster results.

It’s your data — and thanks to AI, it works even harder for you.

Frequently Asked Questions

What is Caliber’s AI Assistant?

Caliber’s AI Assistant is a built-in intelligence layer inside the Caliber platform. It uses your continuous first-party stakeholder data to answer questions, summarize trends, compare audiences, interpret changes, and connect results to the underlying drivers in Caliber’s methodology, including Trust & Like, Reputation, Brand, and ESG metrics.

It is designed for corporate communications teams who need fast, reliable answers without digging through multiple views or exporting data.

What does Caliber’s AI Assistant do?

Caliber’s AI Assistant instantly reviews your real-time stakeholder perception data, highlights patterns, and surfaces insights pulled directly from your live dashboard, Caliber’s Knowledge Center, and trusted third-party sources. It helps you understand what is shifting, why it matters, and where to act next.

What makes it different from other AI tools?

Most AI tools analyze public conversations. Caliber’s AI Assistant is powered by continuous first-party stakeholder data, updated daily across all markets. This gives you direct insight into how people actually perceive your company, not only what is said in media or social platforms.

More differences:

  • Built on Caliber’s statistically validated research model, with proven links between perceptions, emotions, and behavior.

  • Integrated with real-time dashboards, filters, touchpoints, map views, quick-polls, and sample logic, so answers reflect your actual live data.

  • Designed specifically for corporate reputation, brand, and stakeholder governance—not general consumer analytics.

Does the AI Assistant use my real-time stakeholder data?

Yes. It interprets the same rolling daily results you see on the dashboard, including changes over time, filters, and company selections. It can also detect when sample sizes affect significance or when results are directional rather than statistically stable.

Does it use external media or sentiment data?

If your company has integrated media monitoring through Polecat or another feed, the assistant can pull from that information as well. It interprets perception data alongside coverage volume and sentiment, helping you understand how external events align with stakeholder reactions.

Can AI help me build reports or communicate insights internally?

Yes. The assistant can draft summaries, highlight trends, and explain score movements, making internal reporting easier. It uses Caliber’s normative scale and model language to ensure clarity and accuracy.