JUST OUT – Caliber Stakeholder Intelligence Report 2026

Caliber Stakeholder Intelligence Report

Global trends in brand, reputation and data-driven communications.

You’re navigating a world where reputation shifts happen in real time, where trust is both currency and competitive advantage, and where the gap between perception and reality can make or break your strategy.

The Caliber Stakeholder Intelligence Report demonstrates what becomes possible when you move beyond guesswork — revealing patterns, answering questions, and testing hypotheses that traditional research simply can’t address.

Strike Up the Brand draws on interviews with more than:

450,000 individuals
across 37 countries,
generating over 1.18 million responses throughout 2025

We analyzed this data to test hypotheses about what truly drives corporate brand and reputation.

The result is a set of unique insights that show what builds trust, why perception shifts, and how reputation translates into business outcomes across industries, markets, and stakeholder groups.

What's Inside

Based on data gathered through late 2025, this report demonstrates the depth and breadth of stakeholder intelligence and what it can do for your organization:

QUESTION 01

What do stakeholders worldwide think will most impact society in the year ahead — and what does uncertainty tell us about the decisions leaders face?

QUESTION 02

How have perceptions of corporate brand and reputation shifted across more than a dozen industries — and which stakeholder groups are driving the change?

QUESTION 03

Who's winning the war for talent, especially among STEM graduates and job seekers — and what separates the leaders from the rest?

QUESTION 04

From authenticity to innovation, which aspects of corporate brand and reputation matter most in each sector — and where should you focus resources?

QUESTION 05

What are the hidden levers for building strong brands and protecting hard-won reputations — and how do awareness and understanding interact?

QUESTION 06

Does increasing familiarity actually strengthen reputation — and by how much?

QUESTION 07

What impact does reputation have on stakeholders' willingness to buy, recommend, support, or work for a company?

QUESTION 08

Why is multi-source data — combining corporate brand and reputation scores with stock prices and market signals — the future of stakeholder intelligence?

What Makes This Report Different

Stakeholder intelligence built for the way trust works now:

Always-On Measurement: Continuous tracking that captures shifts as they happen — not once a year.

Stakeholder-Specific Insight: Reputation looks different to employees, customers, investors, and beyond.

Drivers, Not Just Scores: Understand why trust moves — and which levers matter most.

Global Patterns, Local Meaning: Comparable cross-market insight with real regional nuance.

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Interviews

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Responses

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Countries

Who It’s For

Designed for leaders making decisions where trust is on the line:

CCOs managing reputation

CEOs navigating volatility

CMOs linking brand to outcomes

CHROs competing for talent

Leaders anticipating reputational risks

About the Authors

The report was written by Caliber’s corporate brand and reputation experts, drawing on decades of experience advising some of the world’s largest and most complex organizations.

Shahar Silbershatz

CEO & Co-Founder, Caliber

Niko Mamula

VP North America, Account Management & Advisory, Caliber

Michele Tesoro-Tess

Chief Customer & Strategy Officer, Caliber

"This isn't just another trend index or reputation report. It's a unique look at what stakeholder intelligence is, why it matters, and what it can do for you. I hope it helps you make smarter, more confident decisions in an era when getting them right matters more than ever."

Shahar Silbershatz, CEO & Co-Founder, Caliber