The employer brand landscape changes every day—and annual surveys can’t keep up. Caliber gives you a real-time view of how talent sees your company, across awareness, trust, reputation, EVP expectations, and employer attractiveness.
Use always-on insights to act faster, strengthen your EVP, and compete more effectively for top talent.
Use real-time talent perception data to understand what drives employer attractiveness, respond to risks earlier, and build an EVP that resonates across markets and segments.
Identify what truly influences consideration among your priority talent groups — and adjust your messaging, EVP, and recruitment efforts based on real-time evidence, not assumptions.
See which workplace and culture factors matter most to different audiences and markets. Strengthen your EVP with insights grounded in actual talent expectations.
Monitor awareness, trust, reputation, and ESG perceptions continuously to understand where you’re strong — and where gaps or risks are emerging.
See which campaigns, channels, and touchpoints influence talent across the funnel. Prioritize the activities that deliver the highest impact and ROI.
Track the awareness, perceptions, workplace expectations, and communication touchpoints that shape employment consideration — so you can strengthen your EVP and win the attention of high-value candidates.
Daily data from thousands of respondents gives you up-to-date employer brand intelligence so you can act with confidence — not wait for outdated survey results.
Identify which messages resonate and which fall flat, so you can tailor compelling EVP themes for different audiences.
Caliber’s Trust & Like Score — the strongest predictor of stakeholder behavior — gives you a KPI you can bring straight to leadership to demonstrate ROI.
Compare your employer brand with industry competitors, country indexes, or global sector indices to understand your position and identify opportunities.
Caliber’s Driver Analysis reveals which attributes matter most for attracting and retaining talent — ensuring your investments deliver maximum impact.
One shared source of truth that enables Communications, HR, Employer Branding, and Leadership teams to stay aligned and make faster, evidence-based decisions.
In your walkthrough, we’ll show you the employer brand and reputation data we track for your sector — including your own company, if available — and unpack how talent evaluates organizations like yours in real time.
You’ll see how leading employers perform across trust, brand, and ESG metrics, what drives talent preference in your industry, and how perceptions shift across markets and demographics.
Use these insights to strengthen your narrative, refine your EVP, and improve your ability to attract the right talent.
Discover Caliber's Latest Employer Attractiveness Rankings
Employer Brand Tracking is the continuous measurement of how talent — both current and potential employees — perceives your organization as a place to work.
With Caliber, employer brand tracking is done in real time through our Stakeholder Intelligence Platform, giving you daily insight into talent trust, reputation, ESG perceptions, and employment consideration. It replaces slow, periodic surveys with a live view of how your employer brand is performing across markets, demographics, and touchpoints.
Because perception directly influences your ability to attract, hire, and retain the people your business depends on. Measuring employer brand perception helps you understand what drives talent decisions, where expectations are rising, and which issues or touchpoints shape attractiveness.
It also enables early detection of risks — such as declining trust or negative sentiment — and quantifies the impact of recruitment campaigns or corporate actions. In short, perception tracking gives HR and Communications leaders the evidence needed to improve employer attractiveness and outcompete others for top talent.
Yes. Caliber tracks thousands of companies globally and provides immediate benchmarking against competitors, industry indices, and market leaders. Even if your company isn’t currently monitored, you can still see how talent perceives organizations in your sector and understand where you stand relative to expectations.
Data is collected and refreshed daily. Caliber’s platform surveys thousands of people every day, giving you a continuously updated picture of how your employer brand is evolving — not a snapshot from last quarter or last year.
You can drill into specific talent groups — such as job seekers, young professionals, senior specialists, CSR-conscious employees, tech enthusiasts, or demographic segments like age, income, and education levels. This ensures you see exactly how different audiences perceive your employer brand.
Most organizations use Caliber’s data to guide recruitment marketing, strengthen employer value propositions (EVP), support HR–Comms alignment, benchmark performance, and respond quickly to emerging risks or perception shifts. The insights also help teams justify budgets and demonstrate ROI with leadership.
