Caliber was launched in 2016 by Shahar Silbershatz and Vladimir Verchinine, former directors of the Reputation Institute.
After years at the forefront of corporate reputation research, they kept encountering the same problem: organizations were making critical decisions about branding, communications, and strategy based on data that was stale the moment it arrived. They weren’t measuring the wrong things. They were just always measuring too late.
So they set out to build something different — a platform that gives executives a real-time, always-on view of the audiences that matter most, so every decision is grounded in what people actually think, right now.
But having spent years interpreting stakeholder data for some of the world’s largest organizations, they knew that faster data alone wasn’t the answer. What leaders really needed was a faster understanding. Someone to help them connect the numbers to decisions.
That conviction shaped Caliber from the start: not just a platform that collects and surfaces intelligence continuously, but a company that helps you make sense of what it means — and what to do next.
Headquartered in Copenhagen, with operations across Europe, the US, and Brazil, Caliber today serves many of the world’s most recognized companies across healthcare, energy, finance, manufacturing, and technology.
