Caliber was launched in 2016 by Shahar Silbershatz and Vladimir Verchinine, former directors of the Reputation Institute.
After years at the forefront of corporate reputation research, they kept encountering the same problem: organizations were making critical decisions about branding, communications, and strategy based on data that was stale the moment it arrived. They weren’t measuring the wrong things. They were just always measuring too late.
So they set out to build something different — a platform that gives executives a real-time, always-on view of the audiences that matter most, so every decision is grounded in what people actually think, right now.
Caliber was built on a different premise: that stakeholder intelligence should be continuous, not periodic. That the gap between what’s happening and what leaders know about it should be measured in days, not quarters.
Headquartered in Copenhagen, with operations across Europe, the US, and Brazil, Caliber today serves many of the world’s most recognized companies across healthcare, energy, finance, manufacturing, and technology.
