REPUTATION MONITORING PLATFORM

Build trust with the people who matter

Caliber is the unrivalled source of real-time stakeholder intelligence — capturing what people think, why they think it, and what it means for you.

The Dashboard View of Caliber's Reputation Monitoring Platform

Trusted by leading global brands across 30+ markets

Everything you need for next-level reputation monitoring

Caliber helps you understand all your stakeholders in real time.

Reputation monitoring visual comparing perception gaps between population groups.

Stakeholder Segmentation

Filter insights by audience, market, or issue for the clarity that matters most.

Reputation monitoring platform comparing two companies across brand, ESG, and behavioral indicators.

Benchmarking

Compare performance across competitors, industries, and time periods.

Reputation monitoring interface displaying an AI-generated Trust & Like Score trend over several months

AI Assistance

Ask questions in natural language to uncover instant insights and patterns.

Caliber reputation monitoring dashboard showing Trust & Like variations across education and income groups.

Continuous Data Collection

Thousands of daily stakeholder responses keep your intelligence always current.

Dashboard visual from Caliber’s reputation monitoring platform showing Trust & Like Score and brand-reputation attributes.

Dashboards for Clarity

Visualize shifts in trust, reputation, and sentiment through a clean, executive-ready interface.

Illustration of Caliber’s reputation monitoring capabilities integrated with Polecat data using AI.

Seamless Data Integration

Sync our data with Power BI, Tableau, or internal dashboards. Integrate stock market data and Polecat media intelligence.

Email alert generated by Caliber’s reputation monitoring system showing a weekly change in Trust & Like Score.”

Alerts & Early Warnings

Get notified when perceptions change so you can respond before issues escalate

Reputation monitoring visual comparing perception gaps between population groups.

Custom Reporting

Generate tailored analyses for leadership presentations or board updates.

Real-time intelligence for the C-suite​

Caliber powers board-level decision-making across communications, marketing, HR, and investor relations.

Optimize Communications

Track how stakeholders respond to announcements, campaigns, and media events in real time.

Protect and Build Brand Equity

Understand what drives preference, advocacy, and trust across audiences.

Enhance Employer Brand

See how employees and potential talent perceive your organization — and why.

Strengthen Investor Confidence

Monitor investor sentiment to anticipate questions and adjust messaging before markets react.

Guide ESG Strategy

Measure how your actions on sustainability and governance affect reputation and support.

Manage Crises Proactively

Spot issues early, assess risk levels, and decide when to act — or when silence is smarter.

One platform. Two perspectives.

Choose the right product for your business — or combine both for total visibility.

Caliber Stakeholder 360

Stakeholder 360

Our flagship product provides a complete picture of all your stakeholders and markets, giving you total visibility into everyone who shapes your success

Caliber Focus

Caliber Focus

Our unique brand tracker zeroes in on one stakeholder group — like employees, suppliers, or investors — to understand what shapes their perceptions and behavior

Real-time reputation intelligence. Real business impact.

Caliber gives you everything you need to make smarter decisions about your brand, reputation, and business.

Real-Time Intelligence

Daily data turns stakeholder sentiment into actionable insight — not quarterly reports.

Beyond Brand Tracking

We measure perceptions across every stakeholder group, not just consumers.

Cause, Effect & Context

Understand what drives perception shifts — from campaigns to crises.

Multi-Source Intelligence

Surveys, media, and external data in one unified ecosystem.

AI-Powered Analysis

Instant insights and evolving predictive capabilities that help you stay ahead.

Customized for You

Tailored dashboards and survey design aligned with your priorities.

Enterprise-Grade Platform

Secure, scalable, and built for global teams.

Proven Impact

Used by Fortune 500 companies to strengthen trust, reduce risk, and unlock growth.

HOW WE MONITOR REPUTATION

Based on science. Trusted by leaders.

Reputation shifts fast. That’s why our data isn’t scraped — it’s measured, verified, and statistically robust. We collect structured feedback every day, apply a proven and transparent model, and surface the signals that explain what’s driving trust, like, and behavior. You always know where you stand, what’s moving, and where to focus next.

Daily stakeholder measurement

Continuous surveying of real stakeholders ensures up-to-date, actionable insights.not quarterly reports.

Global validity

A consistent methodology applied across markets for reliable benchmarking.

Proven metrics

Our data predicts stakeholder behavior, and is validated by academic research.

Transparent and robust

Every metric is traceable to its source. No black-box algorithms — just credible, explainable data.

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Interviews conducted so far, with thousands added every day

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Companies monitored worldwide, including largest players across all sectors

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Countries in which we track perceptions of different companies and industries

Trusted by leading brands​

Join the companies already using Caliber to understand the people who shape their success.

Take the guesswork out of critical decisions

Get actionable insights about the people who matter most — and see the impact across your business.

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Discover how top brands succeed with Caliber

Everything you need to know about reputation monitoring

What is brand reputation monitoring?

It’s the ongoing measurement of how stakeholders perceive your brand. Caliber captures both rational dimensions (e.g., integrity, innovation) and emotional attachment (trust and liking) to reveal true reputation strength.

 

What does reputation monitoring involve?

It involves listening, measuring, and analyzing stakeholder sentiment and brand reputation. Caliber applies its validated Trust & Like, Reputation, and Brand indices for a complete analysis of stakeholder perception.

What’s the difference between social media reputation monitoring and full reputation tracking?

Social media monitoring captures online chatter. Reputation tracking measures trust and perception. Caliber integrates both — blending media sentiment with stakeholder intelligence for a full reputation view.

What are the best reputation monitoring tools?

Top platforms include Caliber, Signal AI, RepTrak, Talkwalker, and Meltwater. Caliber excels at connecting perception data with business outcomes — showing not only what’s said but what people believe.

How can business reputation monitoring help companies?

It helps identify emerging risks, communication opportunities, and stakeholder misalignments. Caliber users apply it to evaluate campaigns, track ESG perception, and measure crisis impact — turning data into clear actions.

Which reputation monitoring solutions are most effective?

The most effective combine real-time data, multi-source inputs, and predictive analytics. Caliber does exactly that — merging stakeholder surveys with media intelligence into a single, trusted reputation view.

What should businesses look for when monitoring reputation?

Look for:

  • Real-time data updates
  • Stakeholder segmentation (employees, investors, policymakers, public)
  • Media integration
  • Benchmarking tools
  • ESG and Brand metrics

Caliber combines all these in one unified platform.