Make smarter decisions


Access our online Brand & Reputation dashboard to track public perceptions of your company in real time

IN A MULTI-STAKEHOLDER UNIVERSE, THERE IS ONLY ONE BUSINESS METRIC THAT MATTERS

At Caliber we know that a company’s success depends on the extent to which its stakeholders trust and like it – and we’ve got the numbers to prove it.

That is why our Trust & Like Score provides an easy-to-use metric that lets companies manage reputation risks and measure the effectiveness of their communication and marketing activities.

With stakeholder data and strategic advice, we help our clients strengthen their brand and reputation assets, and drive business success.

WHAT DOES CALIBER’S REAL-TIME TRACKER COST?

See the different pricing tiers and choose the set of features that best meets your current needs.
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WHAT IS CALIBER’S REAL-TIME TRACKER AND HOW IS IT DIFFERENT?

Find out what makes Caliber'S Real-Time Tracker so unique and valuable.
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WHY DO I NEED CALIBER’S REAL-TIME TRACKER?

Find out what makes Caliber's Real-Time Tracker such a powerful tool.
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CAN I GET HELP INTERPRETING MY RESULTS?

Read more about our Consulting services and how we can help you get the most from your stakeholder insights.
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WHAT DOES CALIBER’S REAL-TIME TRACKER COST?

The entry-level package comes free of charge – no sign-up fee, no binding period and no hidden costs. Wherever you are in the world, you can now monitor and analyze public perceptions of your company online every month absolutely free of charge!


choose your plan

24/7 access to online dashboard

Real-time data

Demographic

breakdowns

No. of companies

No. of countries

No. of licenses

Results validity




Metrics

PowerPoint

reports

Additional companies

Annual workshop

Light

$6.5k

per year

2

1

1

monthly

quarterly

$6.5k

per company

Basic

$31.5k

per year

6

up to 2

2

weekly

monthly

$5.5k

per company

Full

$62.5k

per year

12

unlimited

unlimited

weekly

monthly

$5k

per company

WHAT IS CALIBER’S REAL-TIME TRACKER AND HOW IS IT DIFFERENT?

Caliber’s Real-Time Tracker is a digital platform that automates the collection, analysis and visualization of data on companies’ brand and reputation. The data is generated through daily online surveys, providing them with KPIs and metrics in real time via a user-friendly online dashboard – to improve their planning, reporting and risk management.


The Trust & Like Score, as well as Brand, Reputation and Behavior metrics offered through Caliber's Real-Time Tracker, can be implemented across multiple stakeholder groups, countries and organization types. Results are easily comparable across these parameters and benchmarks.
The most simple version of Caliber's Real-Time Tracker comes free of charge. If you wish to measure more than one company and/or more than one market, we have the right solution for you as well. With prices starting at only €5K per year, you are certain to get the greatest value for your money. This is all possible thanks to Caliber’s unique technology that automates and replaces labor-intensive tasks – to the benefit of our customers.
Caliber's Real-Time Tracker utilizes the Corporate Character philosophy and offers indicators which real-life research and case studies show are strongly connected with stakeholders' willingness to engage with the company, and with financial success.
The online dashboard offered by Caliber's Real-Time Tracker can be accessed on desktop, tablet and mobile devices irrespective of operating system or browser types. Data can easily be exported into PowerPoint documents, Excel sheets or other documents in the form of graph images or raw numbers for easy internal dissemination and incorporation into corporate documents and reports.
Stakeholder perceptions are collected every day and are available through the online dashboard in real-time. With Caliber's Real-Time Tracker it is therefore possible to see both short-term and long-term impact of actions undertaken by the company, or of external events, on the company's brand and reputation. This allows companies to assess effectiveness and prioritize or plan new activities accordingly to improve outcomes. It also allows them to take quick action and mitigate adverse effects of crises or other potential risks.
The metrics provided by Caliber's Real-Time Tracker, and the research methodology they are based on, are easy to understand, work with and explain internally. There are no complex algorithms or “black boxes”. The dashboard itself is designed in a simple, engaging and intuitive way that allows easy navigation and productive use of the tool from the get-go.
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WHY DO I NEED CALIBER’S REAL-TIME TRACKER?

Heads of Corporate Communications and Marketing lack a rigorous fact-base to prove effectiveness of activities, manage risks, prioritize actions and justify decisions. This leads to inefficiencies, missed commercial opportunities and a weak position when facing the company’s management and CEO.

Several brand and reputation tracking services and tools exist,
but they all suffer from issues that make them
difficult to use effectively:

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