Find out how your company is perceived and where it is positioned compared to others in the market
SYNDICATED RESEARCH AND TOP 100
There is strong evidence that trust and affection drive people’s loyalty and preference towards a company. That is why we measure a company’s perceived character by assessing the extent to which it is trusted and liked by its stakeholders.
We measure public perceptions of some of the most prominent companies around the world on a daily basis to better understand what kind of activities and events affect people’s perceptions, and what the impact is on the business. This allows us to advise our clients more effectively on how to activate stakeholder insights when planning activities, reacting to events and working on integrating their Corporate Character across the business.