3 thoughts on “Does a good reputation lead to good profits?

  1. Nick

    I think that companies can get away with bad reputation to certain extent, if they offer good deals that “compensate” for poor experience otherwise. Just think of low cost airliners, local car rentals, discount supermarkets and more.

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    September 26, 2018 at 6:16 am
  2. Sergei

    It depends on how one defines “reputation” and “profitability”. If we look at long-term rather than short-term financial indicators, there will be a stronger link between stakeholder satisfaction and bottom-line results.

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    September 26, 2018 at 3:37 pm
  3. Jacob S.

    In the long run a company with bad reputation will lose customers and market share, and become unprogitable.

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    September 28, 2018 at 5:07 am

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