Every year Caliber monitors public perceptions of the most prominent companies in Denmark on a number of aspects concerning their brand and reputation. The main index – a score indicating people’s trust and affection towards each company – is published in this overview for the Top 100 companies.

There is a large amount of metrics and analytics available on each company and its corresponding sector. For more information please contact Caliber.

Margin of error
In any study that is based on a sample of the population there is a statistical margin of error in all measurements. In this study the marginal error in the scores above is 1,5 at 95% confidence level. This means that only differences in scores that are equal to or larger than 1,5 can be regarded as statistically significant, though lower changes may still indicate important tendencies.

Statistically significant score differences are indicated with black in this table.