2018 results: Germany DAX 30
We’ve been eagerly looking forward to releasing our first annual Reputation Ranking for Germany’s DAX 30. We can now finally unveil the most trusted and liked German companies of 2018 and share ...
Read more
Super Bowl Commercials with a Purpose
Every year, over 100 million people gather around to watch the Super Bowl with friends and family. With that many viewers tuned into the same channel, advertisers fight what could be described as ...
Read more
2018 results: Denmark Top 100
At the end of every calendar quarter, we have the pleasure of calculating the quarterly Trust & Like Score given by the Danish public throughout the quarter to the 100 companies we monitor on ...
Read more
Industry Ranking Review 2018
At Caliber, we measure public perceptions of hundreds of companies around the globe on a daily basis, which helps us understand how companies can build trust and improve business results. This ...
Read more
Caliber officially launches operations in Brazil
We’re proud to announce that Calber Brazil is now a fully operational entity of Group Caliber. The office in Rio de Janeiro is headed by Dario Menezes and becomes our activity hub in Latin ...
Read more
Business Leaders’ Focus on CSR is Misguided
CSR efforts in the business world are impressive and laudable, but the focus on CSR may have allowed companies to hide dubious ethics. It was the darling of the socially responsible investment ...
Read more
Q3 2018 results: Germany DAX 30
Earlier this year we wrote about the reputation of the biggest German companies. Lots of time has passed since then, and we are now curious to see how the leaders and laggards fared during Q3 in ...
Read more
Managing brand and reputation in a digital age
The original version of this article was published in Communication Director. We’ve gone a long way in how we manage corporate brands and companies’ reputations, but reality seems to have ...
Read more
Q3 2018 results: Denmark Top 100
As the sunshine fades and temperatures begin to drop in the end of this third quarter, so does the average Trust & Like Score for the 100 most prominent Danish companies. Despite a growing ...
Read more
Does corporate reputation impact financial performance?
It’s the holy grail of justifying corporate communications to the Board – establishing the link between reputation and financial performance. But what evidence exists to demonstrate this link? ...
Read more
Does a good reputation lead to good profits?
Conventional wisdom in our industry says that it pays to have a good reputation, as people are more likely to buy products and services from companies they trust. But does a good reputation ...
Read more