The Ultimate Corporate Reputation Monitoring Platform

POWERFUL STAKEHOLDER INSIGHTS FOR ENTERPRISES

4 reasons your current Reputation Monitoring solution isn’t helping you to make a real difference

Low frequency of data

Relying solely on annual or quarterly measurements does not provide the immediacy required to make an impact.

You need agile and actionable stakeholder perception data collected continuously and at high frequency in order to make informed decisions quickly and with confidence.

Lack of customization

Being able to pivot and adapt as needed over time – in terms of metrics, segments, and geographies is what enables you to respond quickly to changing stakeholder needs.

To reach the holy grail of actionability you need a reputation monitoring tool that can be modified over time to collect data that matters most to your business.

It's not compatible

Without the ability to import data from other reputation monitoring sources to visualize correlations or tag your own events and activities, it becomes difficult to determine the factors influencing stakeholder perceptions.

This lack of integration can impede resource utilization, decrease chances of success, and ultimately impact your bottom line.

Poor data quality

Delayed or outdated data may not reflect the true picture of the situation and periodic surveys may miss important events or changes, leading to less accurate results and potentially poor decision-making.

Low survey response rates or high abandonment rates can result in unreliable data, potentially leading to incorrect conclusions and poor decision-making.

Smart stakeholder intelligence platform for decision-makers

How is Caliber different from other
Reputation Monitoring solutions?

Agility

Actionability comes from continuity and high frequency
Assess impact and mitigate risks before they become a crisis
Immediate setup, instantaneous changes, and quick polls for ad-hoc analysis

Flexibility & Customization

Incorporate your own brand & reputation attributes into the model
Customize segmentation to reflect relevant audiences
Pivot and adapt as needed over time – in terms of metrics, segments and geographies

Integration Ready

Import data from other media monitoring sources to visualize correlations
Tag communications activities and events directly in the dashboard

Advanced data quality

Short LOI to reduce fatigue and increase the quality
Daily surveying is more accurate than periodic and point-in-time
Real-time data reflects a true picture in a dynamic environment

All in 1 solution for Corporate Reputation Monitoring

Stakeholder Perceptions

Find out how your brand is perceived among different stakeholder groups.

Media Mentions

See how positive and negative media mentions impact your brand's reputation.

ESG Perceptions

See how positive and negative media mentions impact your brand's reputation.

Custom Events & Campaigns

Measure the impact of your activities and marketing campaigns in real-time.

See what our clients say about Caliber

“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’

"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."

“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’

“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“

“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”

“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”

“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”

In just 30 minutes you will find out:

How we quantify reputation
How we track the reputation of your company in real-time
How your brand reputation compares to your competitors
How we can customize the tracking setup to fit your needs
Which stakeholders can be viewed
How we can help action these insights