2020 Global Pharma Study
Our new global study reveals how Covid may reverse the sector’s reputational fortunes In the stormy world of the global pharmaceutical sector’s reputation, 2020 has been an exceptional year. The ...
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Coronavirus vs. Corporate Reputation – what’s the connection?
Early reputation data shows initial solidarity and ensuing disillusionment when it comes to public perceptions of big business. Who’s most affected and what should companies do? I’ve been working ...
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2019 Global Financial Study
Our new global study finds that banks have a chance to repair their reputation. Will they use it? The collapse of the investment bank Lehman Brothers on September 15, 2008 turned what was until ...
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Business Leaders’ Focus on CSR is Misguided
CSR efforts in the business world are impressive and laudable, but the focus on CSR may have allowed companies to hide dubious ethics. It was the darling of the socially responsible investment ...
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Does a good reputation lead to good profits?
Conventional wisdom in our industry says that it pays to have a good reputation, as people are more likely to buy products and services from companies they trust. But does a good reputation ...
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The problem with German companies
It’s time for German companies to figure out what they offer the world beyond superior quality One of the cool things we get to do at Caliber is sort through reams of data on public ...
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Does “the role of business in society” equal CSR?
I had the pleasure of moderating a regional EACD debate in Copenhagen on 15 May, which brought together corporate communicators, marketers, academics and CSR executives – and focused on the topic ...
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5 tips for building a strong corporate character
Companies with a durable character are more trusted by people around them. This directly impacts their long-term success, as it makes key stakeholders more loyal and willing to advocate on their ...
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The difference between “looking good” and “being good”
This post originally appeared on Communication Director Abraham Lincoln once famously said: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the ...
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Brand and reputation: typical mistakes leaders make (and how to do it right)
Many will consider the terms “corporate branding” and “reputation management” as recent – or not so recent – buzzwords in the worlds of business, marketing and communications. I happen to think ...
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Perception is reality? I say reality is perception!
Ever since learning about the philosophical debate of perception vs. reality in philosophy class years ago, I’ve been fascinated by the topic and its applications across many areas of our lives. ...
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