Our new global study reveals how COVID-19 may reverse the sector’s reputational fortunes In the stormy world of the global pharmaceutical sector’s reputation, 2020 has been an exceptional year. ...
Read moreEarly reputation data shows initial solidarity and ensuing disillusionment when it comes to public perceptions of big business. Who’s most affected and what should companies do? I’ve been working ...
Read moreOur new global study finds that banks have a chance to repair their reputation. Will they use it? The collapse of the investment bank Lehman Brothers on September 15, 2008 turned what was until ...
Read moreCSR efforts in the business world are impressive and laudable, but the focus on CSR may have allowed companies to hide dubious ethics. It was the darling of the socially responsible investment ...
Read moreConventional wisdom in our industry says that it pays to have a good reputation, as people are more likely to buy products and services from companies they trust. But does a good reputation ...
Read moreIt’s time for German companies to figure out what they offer the world beyond superior quality One of the cool things we get to do at Caliber is sort through reams of data on public ...
Read moreI had the pleasure of moderating a regional EACD debate in Copenhagen on 15 May, which brought together corporate communicators, marketers, academics and CSR executives – and focused on the topic ...
Read moreCompanies with a durable character are more trusted by people around them. This directly impacts their long-term success, as it makes key stakeholders more loyal and willing to advocate on their ...
Read moreThis post originally appeared on Communication Director Abraham Lincoln once famously said: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the ...
Read moreMany will consider the terms “corporate branding” and “reputation management” as recent – or not so recent – buzzwords in the worlds of business, marketing and communications. I happen to think ...
Read moreEver since learning about the philosophical debate of perception vs. reality in philosophy class years ago, I’ve been fascinated by the topic and its applications across many areas of our lives. ...
Read more