A Global Digital Agency Case
A result of a merger between five different digital, design and technology agencies around the world, this global digital agency needed a compelling narrative that could authentically reflect its combined competencies, and clearly differentiate it from other digital agencies.
The work encompassed an examination of its history and that of its legacy agencies, as well a review of its strategy for future growth. Through conversations with key executives in the company and an audit of its position in the competitive landscape of digital marketing services, we distilled the firm’s unique assets and challenges, and worked with senior management to arrive at a brand strategy that could reflect the true nature of the combined entity in an inspiring way.
The new strategy included a new set of vision, mission and values that positioned the agency as a specialist in digital experience platforms that helps clients achieve real impact by moving at the speed of digital innovation and always staying ahead.
The new brand strategy and its elements were well received by the company’s employees, and are helping the company accelerate its journey to form an integrated global agency with committed talent and a clear and distinctive position in the marketplace.