Business integrity: an oxymoron?

I’ll never forget that lecture in my early days of business school in New York, in which the professor proudly explained to the packed auditorium how his family managed to avoid paying taxes over ...

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Q1 2017 results: Corporate Character ranking of Denmark’s 100 most prominent companies

At Caliber we believe that companies – like people – need to possess a strong character in order to be liked and trusted by those around them. And while having character is often associated with ...

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Danske Bank

Danske Bank is a universal Nordic bank serving all types of customers – from personal customers and businesses to large institutional clients. In 2016, the bank wanted to evaluate the ...

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7 stakeholder tips from mom

Too often, companies wonder why – despite their very professional (and expensive) efforts to manage all their many stakeholders, they are not seeing the desired results on reputation, sales or ...

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Breakfast Seminar at Caliber A/S on 29 March

PURPOSE – THE NEW FORMULA FOR SUCCESS? Talk of purpose has crept into all companies who are looking for the latest cure to increase performance, to provide employees with meaningfulness and to ...

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2016 Review: What it takes to be – and stay – trusted and liked

2016 has been a remarkable year for Caliber as we started monitoring the brands and reputations of leading organizations in Denmark on a daily basis. Our work has resulted in some very ...

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The forgotten stakeholder of crisis management

You have weathered the storm and ticked all the boxes of crisis management. You might even enjoy a sigh of relief. But chances are you have overlooked one crucial stakeholder group: your own ...

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A Leading Pharma Foundation

A Leading Pharma Foundation

This non-profit foundation focuses on promoting research within medicine and life sciences. One of its main projects aims to raise the popularity of, and improve the teaching conditions for ...

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Q4 2016 results: Why do people love Lego and hate Saxo Bank?

Love and hate are harsh terms that perhaps shouldn’t be used when talking about companies and people’s perceptions of them – after all, as we said before, love’s got no business being used in the ...

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Listening is the new black

Most marketers and advertisers love to tell stories. Storytelling, content marketing, omni-channel – the list of buzzwords is long. There is an enormous focus on how to communicate to specific ...

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Why we launched Caliber …

For too long, companies have managed their external personas separately from their internal identities. That meant a gap between perceptions and reality, and that gap grew even wider with the ...

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Global Digital Agency

A result of a merger between five different digital, design and technology agencies around the world, this global digital agency needed a compelling narrative that could authentically reflect its ...

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