Does corporate reputation impact financial performance?

It’s the holy grail of justifying corporate communications to the Board – establishing the link between reputation and financial performance. But what evidence exists to demonstrate this link? ...

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Does a good reputation lead to good profits?

Conventional wisdom in our industry says that it pays to have a good reputation, as people are more likely to buy products and services from companies they trust. But does a good reputation ...

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Q2 2018 results: Denmark Top 100

The second quarter in Denmark has not only witnessed a dramatic improvement in the weather – most Danish companies have also seen their reputations increase among the Danish population at the ...

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The problem with German companies

It’s time for German companies to figure out what they offer the world beyond superior quality   One of the cool things we get to do at Caliber is sort through reams of data on public ...

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Are Nordic people more trusting than the Germans and British?

At Caliber we monitor public perceptions of companies across Europe, and often publish reputation rankings with conclusions about what it takes to win people’s trust and affection. We were ...

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How TSB can recover its reputation

Heathrow’s Terminal 5 offers a surprising example of reputational disaster turned to advantage. Out of all the most recent reputation crises to hit British businesses, the on-going IT ...

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Adidas is Germany’s favorite company

Adidas tops DAX 30 list of most trusted and liked companies in Germany. VW and Deutsche Bank still in bottom, while Daimler’s reputation drops dramatically. If asked to name some German ...

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Does “the role of business in society” equal CSR?

I had the pleasure of moderating a regional EACD debate in Copenhagen on 15 May, which brought together corporate communicators, marketers, academics and CSR executives – and focused on the topic ...

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Meet us at the European Communication Summit in Berlin on 14 June

Caliber is the proud sponsor of the 2018 European Communication Summit, organized by the European Association of Communication Directors (EACD). This year, for the first time, the summit takes ...

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KMD

Whatch the video on how KMD uses Caliber Real-time Tracker to manage their marketing and communication activities.  

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