Q2 2018 results: Denmark Top 100

The second quarter in Denmark has not only witnessed a dramatic improvement in the weather – most Danish companies have also seen their reputations increase among the Danish population at the ...

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The problem with German companies

It’s time for German companies to figure out what they offer the world beyond superior quality   One of the cool things we get to do at Caliber is sort through reams of data on public ...

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Are Nordic people more trusting than the Germans and British?

At Caliber we monitor public perceptions of companies across Europe, and often publish reputation rankings with conclusions about what it takes to win people’s trust and affection. We were ...

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How TSB can recover its reputation

Heathrow’s Terminal 5 offers a surprising example of reputational disaster turned to advantage. Out of all the most recent reputation crises to hit British businesses, the on-going IT ...

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Adidas is Germany’s favorite company

Adidas tops DAX 30 list of most trusted and liked companies in Germany. VW and Deutsche Bank still in bottom, while Daimler’s reputation drops dramatically. If asked to name some German ...

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Does “the role of business in society” equal CSR?

I had the pleasure of moderating a regional EACD debate in Copenhagen on 15 May, which brought together corporate communicators, marketers, academics and CSR executives – and focused on the topic ...

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Meet us at the European Communication Summit in Berlin on 14 June

Caliber is the proud sponsor of the 2018 European Communication Summit, organized by the European Association of Communication Directors (EACD). This year, for the first time, the summit takes ...

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KMD

Whatch the video on how KMD uses Caliber Real-time Tracker to manage their marketing and communication activities.  

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Segments reputation

Can a company succeed by focusing on a narrow segment?

At Caliber we regularly publish rankings and insights about the brand and reputation of prominent companies. In our analyses we typically focus on general trends and patterns in explaining why ...

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Compare your brand and reputation across different countries with Map View

With Caliber’s Real-Time Tracker it has long been possible to measure your company’s brand and reputation in multiple countries. The results are available in real time and accessible through the ...

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