The Map View is accessed via the main menu.
The Map view provides an illustration of the results across different geographies. The results are only available in those countries, in which the company is being monitored by Caliber:
1. Period Selection Option
With the Period option it is possible to select the timeframe for which the results in the Map are displayed. The results shown will be the ROLLING AVERAGE of the selected period.
2. Company Selection Option
The Company Selection option allows users to select which company to view on the Map. It is also possible to add companies by clicking the “+” button or remove companies by clicking the “-” button. Once the “+” button is clicked, a list of the companies included in your subscription will appear. Tick the boxes next to the companies you wish to view, click “OK” and these companies will then appear under “Company” in the left-hand menu.
After adding the company, it needs to be highlighted in order for its results to appear on the map.
3. Filter Selection Option
Through Filter Selection option it is possible to view the results on the Map for a specific demographic sub-group, professional segment, country or region. It is possible to select either one filter or a combination of several filters.
The more filters are applied, the lower the sample would be (the number of respondents upon which the results on the Map are based). In rare cases, the Map may not display any results at all, if no respondents correspond to the selected filter in the given period of time. To avoid this, the period to be shown on the Dashboard can be increased under Period.
|COUNTRY||Selects the country our countries to view the results for.|
|AGE||Filters the results by the different age groups.|
|GENDER||Filters the results by respondents’ gender.|
|REGION||Filters the results by respondents’ area of residence. Note that the regions are country-specific, and results will only filter if the corresponding country is selected under the COUNTRY filter.|
|SEGMENT||Filters the results by respondents’ professional background. This filter allows to break down the data by segments of the population that share a common characteristic (e.g. Medical/Health Care Professionals, Students, Senior Managers etc.).|
4. Zoom Option
The Zoom option re-scales the map allowing for a geographic focus or more granular information. For zoom level 6 and higher, a mini-version of the Dashboard appears populated with more detailed results on brand and reputation (if included in the subscription). The zoom option can also be exercised by scrolling the mouse wheel.