Does corporate reputation impact financial performance?

It’s the holy grail of justifying corporate communications to the Board – establishing the link between reputation and financial performance. But what evidence exists to demonstrate this link? ...

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The problem with German companies

It’s time for German companies to figure out what they offer the world beyond superior quality   One of the cool things we get to do at Caliber is sort through reams of data on public ...

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How TSB can recover its reputation

Heathrow’s Terminal 5 offers a surprising example of reputational disaster turned to advantage. Out of all the most recent reputation crises to hit British businesses, the on-going IT ...

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Segments reputation

Can a company succeed by focusing on a narrow segment?

At Caliber we regularly publish rankings and insights about the brand and reputation of prominent companies. In our analyses we typically focus on general trends and patterns in explaining why ...

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5 tips for building a strong corporate character

Companies with a durable character are more trusted by people around them. This directly impacts their long-term success, as it makes key stakeholders more loyal and willing to advocate on their ...

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The difference between “looking good”​ and “being good”​

This post originally appeared on Communication Director Abraham Lincoln once famously said: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the ...

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Brand and reputation: typical mistakes leaders make (and how to do it right)

Many will consider the terms “corporate branding” and “reputation management” as recent – or not so recent – buzzwords in the worlds of business, marketing and communications. I happen to think ...

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Perception is reality? I say reality is perception!

Ever since learning about the philosophical debate of perception vs. reality in philosophy class years ago, I’ve been fascinated by the topic and its applications across many areas of our lives. ...

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Business integrity: an oxymoron?

I’ll never forget that lecture in my early days of business school in New York, in which the professor proudly explained to the packed auditorium how his family managed to avoid paying taxes over ...

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7 stakeholder tips from mom

Too often, companies wonder why – despite their very professional (and expensive) efforts to manage all their many stakeholders, they are not seeing the desired results on reputation, sales or ...

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