7 stakeholder tips from mom

Too often, companies wonder why – despite their very professional (and expensive) efforts to manage all their many stakeholders, they are not seeing the desired results on reputation, sales or ...

Read more

The forgotten stakeholder of crisis management

You have weathered the storm and ticked all the boxes of crisis management. You might even enjoy a sigh of relief. But chances are you have overlooked one crucial stakeholder group: your own ...

Read more

Listening is the new black

Most marketers and advertisers love to tell stories. Storytelling, content marketing, omni-channel – the list of buzzwords is long. There is an enormous focus on how to communicate to specific ...

Read more

Instead of trying so hard to be loved, companies should focus on 3 simple things

I always felt that one of the horrors brought to the world by social media was the like button. Call me cynical, but seeing people liking hundreds of things every day, and more importantly ...

Read more